Skip to content
New Classic Logo
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
Airgo Reports
Airgo Trend Report: September 3rd, 2026

The week’s skirmishes over intellectual property, from music licensing to AI trade secrets, demonstrate how authenticity has become the new lever for control

September 3, 2026
Newsletter
Is Advertising Shrinking or Stretching?

In this issue of Sunday Strategy, we look at seven stories to think about next week, including: Advertising Isn’t Shrinking, It’s Stretching; AI Shoppers May Be More Like Us Than

August 31, 2026
Airgo Reports
Airgo Trend Report: August 27th, 2026

The Fugees’ reunion and Jack White’s Dolly Parton tribute underscore a desire for shared cultural moments that cherish what we hold dear in culture.

August 28, 2026
Newsletter
Sunday Strategy: Social Media’s Posting Recession, Rent as a Prize + The End of Trapped Loyalty

What happens when social media users stop posing as much? The ‘Post Recession’ makes social media less social than it is currently. This and more, this week.

August 23, 2026
Airgo Reports
Airgo Trend Report: August 20th, 2026

This week in culture, Airgo saw the 712-hour Balenciaga gown and Iris van Herpen’s pleating demonstrate a clear move towards an ‘Artisan Premium’. These are Shifts to Craft over Efficiency.

August 20, 2026
Golden robot wearing headphones speaks into microphones for a podcast titled Sunday Strategy
Newsletter
What Happens When Slop Is An Accusation Beyond AI

Who decides whether something is any good, and what happens when we stop asking? In this issue of Sunday Strategy, we look at six stories to think about next week,

August 16, 2026
Abstract colorful collage with a bold white line-art of an airplane overlaying text that reads 'Airgo Trend Report' and the date 8.13.2026.
Airgo Reports
Airgo Trend Report: August 13th, 2026

The allure of the temporary and ephemeral is growing. From IMAX screenings to reality TV reunions, audiences are seeking out singular & temporary moments.

August 13, 2026
Statue head wearing large yellow headphones with a car and city reflected in the visor, overlaid by the text “Sunday Strategy.”
Newsletter
Modern Ownership & Owned Media: Where’s the Line?

How much of what you own, do you control? BMW’s partnership to put Spiderman ads in dashboards raises questions about modern ownership. This and more this week.

August 9, 2026
Cover for Airgo Trend Report 8.6.2026 with bold white text over an abstract orange‑blue artwork and a large white symbol on the right.
Airgo Reports
Airgo Trend Report: August 6th, 2026

Stories of resilience in culture are creating a narrative that supports greater optimism about the world. These and more in this week’s Airgo Trend Report.

August 6, 2026
Hero banner showing a food-art portrait on a plate with yellow headphones, overlaid by the words 'Sunday Strategy' on a yellow table surface.
Newsletter
When Dinner Serves Up Logistics

3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week’s Sunday Strategy.

August 2, 2026
Page1 Page2 Page3 Page4 Page5
Browse by theme All thinking →
  • Advertising64
  • Agency Business31
  • AI81
  • Brand Strategy76
  • Consumer Behavior83
  • Creator Economy12
  • Culture84
  • Health2
  • Identity4
  • Media35
  • Naming1
  • Nostalgia5
  • Purpose & Sustainability10
  • Regulation & Privacy6
  • Social Media48
  • Tech64
NEW CLASSIC logo with a white abstract mark on the left and bold black 'NEW CLASSIC' text

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Get In Touch

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Strategy

  • Brand Strategy
  • Creative Strategy
  • Comms Planning
  • Consulting & Advisory

Who We Work With

  • Brands
  • Startups
  • Agencies & In-House
  • Non-Profits & Cultural Orgs

Airgo

  • Airgo Insights
  • Share of Search
  • Cultural Trends
  • Airgo MCP

Company

  • About
  • Thinking
  • What We Do
  • Contact
Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency