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Thinking
Airgo
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Tech

Technology companies and platforms as brands — and as forces reshaping every other category.

Newsletter

AI Delusion vs. Social Media Extremism

April 6, 2026

Newsletter

Is Social Media Facing Its “Big Tobacco Moment”?

March 29, 2026

Newsletter

Bonused in AI Tokens? The Rise of Being Paid in “Potential”

March 22, 2026

Newsletter

The “Great Unpolishing”: Why Brands Ditch Polish

March 8, 2026

Newsletter

Hiring the Autodidact: Self-Taught Skills vs. the Résumé

March 1, 2026

Newsletter

Billable Hours vs. Outcomes: The Agency Pricing Trap

February 22, 2026

Newsletter

The Performative AI Takeover: AI as Theatre

February 16, 2026

Newsletter

2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

February 9, 2026

Newsletter

The Class Shift in Selling GLP-1s

February 4, 2026

Newsletter

AI Doesn’t Help All Employees Equally

January 25, 2026

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