Retail – New Classic

Newsletter

Will We Pay for Our Social Media Memories?

How much will we pay for social media memories to be stored? Can Brand Purpose 2.0 survive polarization? This and more in this issue of Sunday Strategy

October 12, 2025

Newsletter

Botnets vs. Brands: The Fight for Authentic Engagement

What happens when botnets start artificially amplifying outrage around brands? Can we control our social algorithms? This + more in this issue of Sunday Strategy

October 5, 2025

Newsletter

Is Internet Culture Getting More Cringe?

Is Internet Culture Getting More or Less Cringe? Are We All Becoming Nouveau Nihilists? These and more stories in this issue of Sunday Strategy

September 28, 2025

Newsletter

Debit, Credit, or Something In Between?

As debit or credit usage splits further, can a brand span both? Can OpenAI do more than coexist with creative? These and more in this issue of Sunday Strategy?

September 14, 2025

Newsletter

How Gen Z Is Killing the Midlife Crisis

Is your next agency another brand? As Liquid Death makes ads for Boost, it may be. This issue of Sunday Strategy looks at this story and more.

September 7, 2025

Newsletter

Will “AI Time” Be the New Screen Time?

As AI Toys launch, is AI Time becoming the new Screen Time for parents? We look at this and more in this issue of Sunday Strategy.

August 17, 2025

Newsletter

Can We Accept Superintelligent AI Assistants?

Can we accept Meta’s vision of Super Intelligent AI Assistants in our daily lives? Can comments raise awareness of cancer? This and more in Sunday Strategy.

August 3, 2025

Newsletter

So You’ve Been Brand Shamed — Now What?

What happens when brands hop into moments of shame like Coldplaygate? We look at what happens when you’ve been brand shamed + more in Sunday Strategy.

July 20, 2025

Newsletter

The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week’s issue of Sunday Strategy

July 6, 2025

Thinking

Take the Penny, Leave the $.99 Pricing Strategy

The death of the penny doesn’t mean the death of $.99 pricing strategy as technology and rounding look to keep US prices as we expect them.

May 26, 2025