Retail – New Classic

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

AI Doesn’t Help All Employees Equally

Why doesn’t AI help all employees equally? What TikTok’s US deal means for Algo Nationalism. These and more in this week’s Sunday Strategy newsletter.

January 25, 2026

Newsletter

“Conformity Gate” and the Limits of Stan Culture

What happens when fandoms won’t stop like Netflix & Conformity Gate? Google Gemini + Apple AI and more in this week’s issue of Sunday Strategy

January 11, 2026

Newsletter

Brand Friction vs. Rage-Baiting: Two Ways to Get Attention

When does healthy brand friction become brand rage baiting? How does social shopping change shopping behavior? These and more in this week’s Sunday Strategy

December 7, 2025

Newsletter

Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025

Lists

2025 Holiday Ad Live Round-Up

What do a Kiera Knightly Rom-Com, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all in this year’s live list of 2025 holiday ads.

November 13, 2025

Newsletter

The AI Transparency Paradox

A new study shows AI ads drive higher click through, until they’re disclosed as AI. The AI transparency paradox, Holiday ads and more in this week’s issue.

November 9, 2025

Newsletter

Early Holiday Ads and the Risk of Ad Wear-Out

When Holiday Ads Arrive Early, Should We Worry About Christmas Wear Out? Is AI De-Skilling a Problem? These and more in this issue of Sunday Strategy

November 2, 2025

Newsletter

Branded Horror: When Brands Lean Into Halloween Scares

Why are more ads turning to brand horror at Halloween? Why are professional wearables sinister? These stories and more in this week’s issue of Sunday Strategy

October 26, 2025

Newsletter

The Drowning Internet: When AI Content Floods the Web

Will AI content drown the internet as we know it? Recent research says we’re near a ‘Drowned Internet’ already. We cover this and more in Sunday Strategy.

October 19, 2025