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AI

How AI is changing brand strategy, creative work and consumer behaviour — from weekly tool shifts to what machine-made culture means for brands trying to stay classic.

Newsletter
AI’s Language Limit

Is AI’s largest barrier users’ imagination? Can Durex make sex a game? This and more in this issue of Sunday Strategy.

March 30, 2025
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Thinking
Is Our Imagination AI’s Largest Barrier?

When we can make or choose anything, we often take the same thing. Is the largest barrier to AI’s potential psychological, not technological?

March 29, 2025
Newsletter
Eat Now, Pay Later: BNPL Comes to Takeaway

Are US SMBs facing a moment where brand will need to save them? What does Klarna’s DoorDash partnership mean? These and more in this issue of Sunday Strategy

March 23, 2025
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Newsletter
What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI’s potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

March 9, 2025
Newsletter
The Fractured Internet: The Shift to a Smaller Web

Is the future of the internet smaller? Goodbye Skype. These and more in this week’s issue.

March 2, 2025
Newsletter
AI Guidance Counsellors Are Coming

AI is stepping into the role of guidance counsellor, advising students and workers on life-shaping decisions. This issue examines AI guidance counsellors, plus strategic optimism in advertising, crisis nostalgia, and

February 23, 2025
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Newsletter
Winning the Super Bowl Ad Game

Who won the 2024 Super Bowl Ad Game? Should we humanize technology? We look at these and more in this issue of Sunday Strategy.

February 9, 2025
Newsletter
Has LinkedIn Become Weird — or Is It Just Work?

Has LinkedIn turned weird or is the way we work to blame? Walton Goggins is selling goggles. We look at these stories and more in this issue of Sunday Strategy.

February 2, 2025
Newsletter
Designing Experiences for Robots, Not Just People

This week we look at how UX is changing based on AI, IKEA’s move to bring back the Harlem Shake and more in Sunday Strategy.

January 26, 2025
Newsletter
TikTok’s Departure and Its US Legacy

Despite a short term shutdown, what does the TikTok closure tell us about its legacy? This and more in this issue.

January 19, 2025
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