Skip to content
New Classic Logo
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us

Personal Taste

Thinking
The Increasing Power of Personal Taste vs. AI

When AI can create limitless content, is our greatest human asset our taste and ability to curate and guide it?

July 8, 2025
Browse by theme All thinking →
  • Advertising64
  • Agency Business31
  • AI81
  • Brand Strategy76
  • Consumer Behavior83
  • Creator Economy12
  • Culture84
  • Health2
  • Identity4
  • Media35
  • Naming1
  • Nostalgia5
  • Purpose & Sustainability10
  • Regulation & Privacy6
  • Social Media48
  • Tech64
NEW CLASSIC logo with a white abstract mark on the left and bold black 'NEW CLASSIC' text

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Get In Touch

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Strategy

  • Brand Strategy
  • Creative Strategy
  • Comms Planning
  • Consulting & Advisory

Who We Work With

  • Brands
  • Startups
  • Agencies & In-House
  • Non-Profits & Cultural Orgs

Airgo

  • Airgo Insights
  • Share of Search
  • Cultural Trends
  • Airgo MCP

Company

  • About
  • Thinking
  • What We Do
  • Contact
Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency