Consumer Behavior – New Classic

Newsletter

Will the World Cup Shift Attitudes About America?

Will the World Cup shift perceptions of brand America? Nike goes full Knicks and more in this issue of Sunday Strategy.

June 16, 2026

Newsletter

The Performative AI Takeover: AI as Theatre

Does the AI revolution look like Moltbook and Moltwork or are we seeing a performative AI takeover on our terms? This and more in this week’s Sunday Strategy.

February 16, 2026

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

“Conformity Gate” and the Limits of Stan Culture

What happens when fandoms won’t stop like Netflix & Conformity Gate? Google Gemini + Apple AI and more in this week’s issue of Sunday Strategy

January 11, 2026

Thinking

‘Coldplaygate’ and the Risk of Brand Shaming

The viral Coldplaygate kiss cam moment turned executives into brand fodder, but what risks exist around brand shaming?

July 22, 2025

Thinking

The Increasing Power of Personal Taste vs. AI

When AI can create limitless content, is our greatest human asset our taste and ability to curate and guide it?

July 8, 2025

Thinking

Navigating the Certainty Recession

100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?

May 5, 2025