Skip to content
New Classic Logo
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us

Airgo

The future of advertising strategy and AI article header
Thinking
Reinventing the Wheel: The Future of Advertising, Strategy & AI

What will the advertising industry look like in the future? How much will AI advertising change? We look across different agency operating models to see.

May 19, 2025
Airgo Reports
How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?

How far can football team Wrexham go? After three straight promotions their rise is impressive, but so is the level of consumer attention they’ve captured.

May 8, 2025
Sunday Strategy Super Bowl Special newsletter header
Thinking
Navigating the Certainty Recession

100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?

May 5, 2025
Thinking
AI and the Amplified Strategist

AI will change how strategists work, but that doesn’t have to be for the worse. Welcome to the age of the Amplified Strategist.

May 13, 2024
Page1 Page2
Browse by theme All thinking →
  • Advertising64
  • Agency Business31
  • AI81
  • Brand Strategy76
  • Consumer Behavior83
  • Creator Economy12
  • Culture84
  • Health2
  • Identity4
  • Media35
  • Naming1
  • Nostalgia5
  • Purpose & Sustainability10
  • Regulation & Privacy6
  • Social Media48
  • Tech64
NEW CLASSIC logo with a white abstract mark on the left and bold black 'NEW CLASSIC' text

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Get In Touch

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Strategy

  • Brand Strategy
  • Creative Strategy
  • Comms Planning
  • Consulting & Advisory

Who We Work With

  • Brands
  • Startups
  • Agencies & In-House
  • Non-Profits & Cultural Orgs

Airgo

  • Airgo Insights
  • Share of Search
  • Cultural Trends
  • Airgo MCP

Company

  • About
  • Thinking
  • What We Do
  • Contact
Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency