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Billable Hours vs. Outcomes: The Agency Pricing Trap

Can agencies leave billable hours behind without doing outcome based pricing? Who wants humanoid robots? These and more in this week’s issue of Sunday Strategy

February 22, 2026

Thinking

Your New Agency Could Be Another Brand?

How strong is your brand? Liquid Death / Boosts deal where the beverage brand served as a creative agency shows how strong brands are increasingly for sale.

September 18, 2025

Thinking

Reinventing the Wheel: The Future of Advertising, Strategy & AI

What will the advertising industry look like in the future? How much will AI advertising change? We look across different agency operating models to see.

May 19, 2025

Thinking

A Case for Strategic Optimism in Advertising

#post_excerpt

February 20, 2025

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Health2
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Purpose & Sustainability10
Regulation & Privacy6
Social Media48
Tech64

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