Airgo Reports

Reports and data from New Classic’s AI market intelligence system – Airgo. We publish cultural and sector reports regularly.

Airgo Reports

Airgo Trend Report: November 5th, 2026

The week saw a focus on individual interpretations of legacy, from Patrick Stewart’s remembrance to artists reflecting on Dolores Huerta.

November 5, 2026

Airgo Trend Report cover with vibrant abstract collage, bold white title and date; large white emblem.

Airgo Reports

Airgo Trend Report: October 29th, 2026

The rise of ‘silver divorce’ in Japan and China, alongside Keri Russell’s critique of marriage, signals a strong move towards personal autonomy.

October 30, 2026

Airgo Reports

Airgo Trend Report: October 22nd, 2026

Nike’s supply restrictions on Air Jordan retros and Fireball’s limited-edition ‘Smut Stash’ show a clear move towards scarcity.

October 22, 2026

Airgo Reports

Airgo Trend Report: October 15th, 2026

The cancellations of Geordie Greep’s tour dates and fresh criticism of Anne Hathaway show a clear move away from protected reputations.

October 15, 2026

Colorful poster for Airgo Trend Report with the date 10.8.2026, featuring a large white abstract symbol, a blue skyline and a humanoid robot amid confetti and blocks of color.

Airgo Reports

Airgo Trend Report: October 8th, 2026

Meta’s $200 billion AI gamble and the potential 9% of US GDP for AI show a massive push for scale. This mirrors Disney’s price hikes on its streaming services, moving towards premium pricing. Two sectors, one search for growth.

October 8, 2026

Airgo Reports

Airgo Trend Report: October 1st, 2026

The return of the Air Jordan 1 High OG “Royal” and Louis Vuitton’s Keith Haring collaboration cement heritage as the default setting. This trend now overcomes productised intimacy, seen in various other trends.

October 1, 2026

Airgo Reports

Airgo Trend Report: September 24th, 2026

From the scale of AI valuations to artists leveraging cultural capital, this week saw a preference for speculative growth amongst those with scale.

September 24, 2026

Airgo Reports

Airgo Trend Report: September 3rd, 2026

The week’s skirmishes over intellectual property, from music licensing to AI trade secrets, demonstrate how authenticity has become the new lever for control

September 3, 2026

Airgo Reports

Airgo Trend Report: August 27th, 2026

The Fugees’ reunion and Jack White’s Dolly Parton tribute underscore a desire for shared cultural moments that cherish what we hold dear in culture.

August 28, 2026

Airgo Reports

Airgo Trend Report: August 20th, 2026

This week in culture, Airgo saw the 712-hour Balenciaga gown and Iris van Herpen’s pleating demonstrate a clear move towards an ‘Artisan Premium’. These are Shifts to Craft over Efficiency.

August 20, 2026