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Airgo

Airgo is New Classic's AI data platform, integrating cultural signals, share of search, advertising creative and more into actionable views on markets and brands.

Colorful abstract collage cover featuring 'Argo Trend Report' and date 10.1.2026 with a large white logo on the right.
Airgo Reports
Airgo Trend Report: October 1st, 2026

The return of the Air Jordan 1 High OG “Royal” and Louis Vuitton’s Keith Haring collaboration cement heritage as the default setting. This trend now overcomes productised intimacy, seen in various other trends.

October 1, 2026
Airgo Reports
Airgo Trend Report: September 24th, 2026

From the scale of AI valuations to artists leveraging cultural capital, this week saw a preference for speculative growth amongst those with scale.

September 24, 2026
Airgo Reports
Airgo Trend Report: September 3rd, 2026

The week’s skirmishes over intellectual property, from music licensing to AI trade secrets, demonstrate how authenticity has become the new lever for control

September 3, 2026
Airgo Reports
Airgo Trend Report: August 27th, 2026

The Fugees’ reunion and Jack White’s Dolly Parton tribute underscore a desire for shared cultural moments that cherish what we hold dear in culture.

August 28, 2026
Airgo Reports
Airgo Trend Report: August 20th, 2026

This week in culture, Airgo saw the 712-hour Balenciaga gown and Iris van Herpen’s pleating demonstrate a clear move towards an ‘Artisan Premium’. These are Shifts to Craft over Efficiency.

August 20, 2026
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Airgo Reports
Airgo Trend Report: August 13th, 2026

The allure of the temporary and ephemeral is growing. From IMAX screenings to reality TV reunions, audiences are seeking out singular & temporary moments.

August 13, 2026
Cover for Airgo Trend Report 8.6.2026 with bold white text over an abstract orange‑blue artwork and a large white symbol on the right.
Airgo Reports
Airgo Trend Report: August 6th, 2026

Stories of resilience in culture are creating a narrative that supports greater optimism about the world. These and more in this week’s Airgo Trend Report.

August 6, 2026
Airgo Trend Report cover with a colorful abstract background and a white emblem, dated 7.31.2026.
Airgo Reports
Airgo Trend Report: July 31st, 2026

The machine credibility gap is widening, as seen with OpenAI’s recent security lapses.

July 31, 2026
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Airgo Reports
Airgo Trend Report: July 23rd, 2026

This week saw cultural trends shift towards valuing permanence and individual agency – as lasting value and autonomy overtook the ‘quick fix’.

July 23, 2026
Cover for Áirgo Trend Report (7.17.2026): multicolored abstract collage with a large white geometric symbol.
Airgo Reports
Airgo Trend Report: July 17th, 2026

The cultural mood is shifting, with a notable move towards Curation over Abundance as intimate live experiences pop up amongst a wave of digital content.

July 17, 2026
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