Our Thinking.
Research, Thought Pieces & Our Weekly Newsletter, Sunday Strategy
The week saw a focus on individual interpretations of legacy, from Patrick Stewart's remembrance to artists reflecting on Dolores Huerta.
The week saw a focus on individual interpretations of legacy, from Patrick Stewart's remembrance to artists reflecting on Dolores Huerta.
Voters are asking chatbots, campaigns are deepfaking candidates and data centres are on the ballot. Is this the first AI election? + more this week.
The rise of 'silver divorce' in Japan and China, alongside Keri Russell's critique of marriage, signals a strong move towards personal autonomy.
What does a brand do when someone hates their mascot? Is Liberty Mutual's 'Liberty Biberty' chaos a problem or opportunity?
AI tools can now clone software and games in days, so what's left that competitors can't copy? Is brand the last moat? + more this week.
Nike's supply restrictions on Air Jordan retros and Fireball's limited-edition 'Smut Stash' show a clear move towards scarcity.
Halloween now has trees, wreaths and a season of its own, while the first Christmas ads land before the pumpkins. Is Halloweenmas here? + more this week.
The cancellations of Geordie Greep's tour dates and fresh criticism of Anne Hathaway show a clear move away from protected reputations.
UK brands spend twice as much on price promotions as on paid media, yet most can't say which ones work. Can brands break the habit? + more this week.
Meta's $200 billion AI gamble and the potential 9% of US GDP for AI show a massive push for scale. This mirrors Disney's price hikes on its streaming services, moving towards premium pricing. Two sectors, one search for growth.
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