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Luxury & Fashion

Luxury, fashion and status — how desirability is built and maintained.

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Newsletter
The “Friendship Economy”: Brands Selling Connection
June 2, 2026
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Newsletter
Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes
May 25, 2026
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Newsletter
OpenAI’s “Goblin Mode” and the Rethinking of Museums
May 3, 2026
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Newsletter
Vibe Crafting vs. Vibe Coding
April 20, 2026
Newsletter
Prediction Markets vs. Information: The Difference
April 13, 2026
Newsletter
AI Delusion vs. Social Media Extremism
April 6, 2026
Sunday Strategy (3.29.2026)
Newsletter
Is Social Media Facing Its “Big Tobacco Moment”?
March 29, 2026
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Newsletter
2026 Super Bowl Ads: What Worked, From Celebrity to Heritage
February 9, 2026
Newsletter
AI Doesn’t Help All Employees Equally
January 25, 2026
Newsletter
“Ad-Like Objects”: The Real Risk AI Poses to Advertising
December 14, 2025
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