Platforms and institutions implement visible security measures—content verification, purchase monitoring, AI guardrails—not primarily to prevent harm but to project control and manage liability. Chase frames purchase monitoring as protection; Google partners with bankers to 'verify' financial ads; Meta suspends Muse features after design flaws. The measures feel like security but often shift risk to users or create new vulnerabilities. For strategists: security framing is now table stakes for trust-building, even when actual risk reduction is marginal.