Cultural institutions and brands are packaging discrete, time-bound experiences—summer issue magazines, seasonal game releases, limited festival programming—as curated offerings designed to be consumed and revisited cyclically. This differs from traditional seasons by explicitly framing the experience as a designed object with editorial authority. Konfekt's summer issue, Primavera Sound's artist focus, and Netflix's June lineup strategy all position temporal curation as a primary value, turning ephemeral moments into curated consumables that justify return visits and subscriber loyalty.