Public figures and creators are increasingly abandoning polished transaction-as-performance in favor of raw, unguarded moments. Doja Cat's exhausted livestreams, the cultural valorization of 'difficult' art over commercially palatable content, and the embrace of unfiltered ambition all signal a shift where the performance of authenticity itself is becoming exhausting. The trend pushes toward a surrender of curated likeability in favor of visceral, sometimes uncomfortable human expression, even when it risks alienating audiences or destabilizing personal brands.