Audiences are developing resistance to deliberate limitation tactics—pop-ups, exclusive drops, limited-time access, ephemeral content—recognizing manufactured finality as manipulation rather than opportunity. Articles spanning streaming horror schedules, Prime Day urgency marketing, and festival lineups reveal that audiences increasingly perceive scarcity-as-drive as a control mechanism, prompting skepticism rather than purchase. The cultural counter-movement signals that artificial constraints no longer reliably convert to desire.