Editorial taste-making and expert curation are becoming the primary value signal in abundance-choked markets. Bandcamp Daily's field recording lists, editors' personal beauty recommendations, and literary curation (Chad Harbach's "Three Novels That Stuck") position human judgment as the counterweight to algorithmic oversupply. Windup New York's watch fair and Trader Joe's-style deliberate SKU limits demonstrate that scarcity-by-design now commands premium engagement and loyalty. The curation itself—the act of thoughtful selection—has become the product.