Across industries—software development, art, design, music—there is growing cultural assertion that human-made, intentional, often inefficient work has enduring value that algorithmic optimization cannot replicate. Developers sabotage AI code replacements, artists reject AI imagery, consumers seek 'no AI' labels, makers champion hand-process over automation. This is Control assertion through the refusal to automate, treating inefficiency and visible craft as proof of authenticity and irreplaceable value.