Brands and institutions are deliberately manufacturing finality—limited drops, pop-up closures, 'final seasons,' farewell tours—to create urgency and cultural salience. The 'Lanterns' finale setting up future content, Hotstone Yoga's abrupt closure, and ComplexCon's exclusive drops all treat ending as a core marketing mechanism rather than an accident. This transforms ephemeral scarcity into the primary experience, where the promise of never having another chance drives immediate engagement.