Consumers are deliberately seeking durable, multi-generational goods as a counterbalance to disposability—from IMAX 70mm film formats valued for permanence and superior craft to heritage brands like Ray-Ban and Nike re-releasing classics like the Air Max 95. This signals a move away from planned obsolescence toward objects designed to endure, whether through repair, resale, or active use. Patagonia Worn Wear and The RealReal exemplify the cultural embrace of extended object lifespans as a form of resistance to fast consumption cycles.