Companies and assets command market valuations based entirely on forward-looking narratives and speculative future positioning, with current profitability secondary or absent. SpaceX's $75B IPO ambition, OpenAI's valuation, and AI startups using vague metrics like ARR. Markets reward confidence in unproven futures, pricing in technological inevitability as fact. This is Control assertion: the belief that vision and narrative can override fundamentals, creating a bubble where perceived potential becomes pricing power.