Rather than designing new form factors, brands are squeezing maximum value from existing hardware by enabling novel use cases. Oppo's Bubble accessory leverages superior rear camera hardware for selfies; Bellroy's Laptop Caddy transforms a sleeve into a multi-functional carrying system; the Bellroy and one-good-shirt trends highlight a cultural desire to multiply functionality from proven designs rather than starting fresh. Efficiency wins through iteration and user empowerment, not revolutionary redesign.