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Identity

Visual and verbal identity: how brands look, sound and stay distinctive.

Thinking
Agencies, Cost, Consolidation & Shoeless Kids
May 9, 2025
Research
How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?
May 8, 2025
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Thinking
Navigating the Certainty Recession
May 5, 2025
Newsletter
Creativity vs. Meta’s “Infinite Creative”
May 4, 2025
Newsletter
The Impact of “Masculinity Influencers” on Young Men
April 27, 2025
Thinking
Can Charities Share a Challenge?
April 22, 2025
Newsletter
Social Media’s Slip Away From Socialising
April 20, 2025
Sunday Strategy Super Bowl Special newsletter header
Newsletter
Fake AI Job Applicants Are Flooding Hiring
April 13, 2025
Newsletter
Tariff Anxiety vs. Polarisation
April 6, 2025
Newsletter
AI’s Language Limit
March 30, 2025
Coldplaygate and brand shaming risk article header
Thinking
Is Our Imagination AI’s Largest Barrier?
March 29, 2025
Newsletter
Eat Now, Pay Later: BNPL Comes to Takeaway
March 23, 2025
Thinking
US SMBs Big Brand Moment
March 18, 2025
Newsletter
US Tourism’s Looming Crisis
March 15, 2025
Thinking
How Do You Name a Brand?
March 9, 2025
Sunday Strategy Super Bowl Special newsletter header
Newsletter
What Do We Call OpenAI’s $20k AI Agents?
March 9, 2025
Newsletter
The Fractured Internet: The Shift to a Smaller Web
March 2, 2025
Newsletter
AI Guidance Counsellors Are Coming
February 23, 2025
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Sunday is less scary with a strategy, so our weekly newsletter gives you the stories, trends & ads that help you prepare to tackle the next week with fresh inspiration. 

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