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Our Thinking

Research, Thought Pieces & Our Weekly Newsletters
Thinking
Is Our Imagination AI’s Largest Barrier?
March 29, 2025
Newsletter
SMBs Brand Moment, Eat Now – Pay Later, GenAI’s Traffic Increase + More
March 23, 2025
Thinking
US SMBs Big Brand Moment
March 18, 2025
Newsletter
Sunday Strategy: US Tourism’s Looming Crisis, the ‘Mainstream Manosphere’, KFC’s Cult + More
March 15, 2025
Thinking
How Do You Name a Brand?
March 9, 2025
Newsletter
What Do We Call OpenAI’s $20k Agents? How did KFC Make Fake Games Real? + More
March 9, 2025
Newsletter
The Fractured Internet, RIP Skype, Chipotle Nostalgia + More
March 2, 2025
Newsletter
AI Guidance Counselors, Late Night Brand DMs, Strategic Optimism + More
February 23, 2025
Thinking
A Case for Strategic Optimism in Advertising
February 20, 2025
Newsletter
Zyn’s US Rise, Ketchup Nationalism + More…
February 16, 2025
Newsletter
Winning the Super Bowl Ad Game, Anti-Humanized Tech + More
February 9, 2025
Newsletter
Has LinkedIn Become Weird or Is It Work? Walton Goggins Sells Goggles + More
February 2, 2025
Thinking
Your Strategic Philosophy Is Your Moat
February 1, 2025
Newsletter
Designing for Robots, IKEA Brings Back the Harlem Shake + More
January 26, 2025
Newsletter
TikTok’s Departure & Legacy, Boomer Energy Drinks, AI Love + More
January 19, 2025
Newsletter
When Social Media is Neither, Cadbury’s Poignant Memory Ad + More
January 12, 2025
Newsletter
It’s 2025 – Now What? Leaves as Media + More
January 5, 2025
Thinking
When Can There Be Too Much Truth in Advertising?
June 13, 2024
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Sunday is less scary with a strategy, so our weekly newsletter gives you the stories, trends & ads that help you prepare to tackle the next week with fresh inspiration. 

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