Strategy for Established Brands.
No matter if you’re a challenger, a market leader or already a classic brand – we want to give you a new strategic perspective on how to grow.
We have experience understanding what has driven your success to date, while taking an objective look at what’s needed for the future.
What We Offer
A Strategic Toolkit For Growth.
A brand is a link between the heritage of everything it has done previously and an intention on where it wants to go in the future. Finding this link and enabling intentional adaptation ensures that a brand will continuously grow.
We balance acknowledging what equity and assets currently exist in a brand, while keeping a forward facing perspective on how it needs to adapt to future challenges in its foundational strategy and in how it creates and executes campaigns.
Brand Strategy
Brand is the most important input to long term success – when its able to adapt.
From repositioning heritage brands to adjusting growing brands and creating new spin-offs, we can help develop a strategic roadmap to make your organization more valuable, present and relevant in today’s culture.
Our brand planning model breaks down the key elements to brand success, specifically crafting each before creating an integrated system that ties them together. Our process considers the totality of how a brand is perceived and used (both inside an organization and in the world), finding contradictions within a brand and areas for improvement.
Brand strategy can be delivered as a full engagement or as a series of workshops with a core stakeholder team.
Creative Strategy
As creative capabilities increase, creative strategy is the driver of campaign effectiveness.
From omni-channel global campaigns to tactical activity, we can help create or refine a creative strategy to deliver a brief that enables engaging thinking and ideas. From brief creation to briefing and creative oversight, we’re able to ensure that a brief identifies and delivers behavior change through creativity.
We can work with a core team internally, in-house agencies or existing inter-agency groups to provide an objective strategic perspective on a brief.
Creative strategy can be delivered on an ongoing basis, as a project or in a workshop to consider upcoming briefs and activity.
Communications / Media Strategy
In modern marketing, how and where a brand shows up creates as much impact as its message.
Communications planning is the body language of brands and we ensure there is a strategy that demonstrates a brand’s meaning, highlights its mission and reinforces its message. Communications and Media strategy considers how to capture attention and create a useful context for campaign activity.
Working with internal stakeholders, in-house agencies or an inter-agency team, we can provide a view on how communications can demonstrate what you stand for beyond the message.
Communications and media strategy can be delivered on an ongoing basis, as a project, strategic audit or in a workshop to consider upcoming briefs and activity.
Consulting
Consulting with a preference for action.
Wider consulting services, from product development to audience identification and sizing, market intelligence or custom research can give marketers the holistic understanding they need to create the foundations for growth. A combined background in communications, consulting and research means we can help answer larger questions with a wider strategic perspective and an eye towards their implications.
Consulting can be delivered on an ongoing basis, as a project, audit or in workshop formats.
Advisory
A strategic partner on demand.
Some problems don’t fit cleanly into a brief or project. We’re available to advise on an ongoing basis as a fractional member of your organization or team. Stretching beyond specific projects, we can help provide an ongoing external perspective to internal strategic development. We can help define a larger strategic direction, cover for a strategic talent gap in an organization or even help you recruit partners by supporting a pitch.
Advisory is delivered as a set hourly engagement over an agreed fixed period.
Our Experience
Experience Spanning Brands & Sectors.
Our collective team experience stretches across Global, regional and local brands within B2B and B2C sectors.
From repositioning the Reebok brand globally to establishing TikTok’s cultural presence in Europe or building a new banking brand for Old Mutual in South Africa – we have collective experience in addressing the challenges you face.
How We Work
Adapting to Deliver Impact.
The way we work isn’t just focused on being correct, but creating a strategy that feels right for your organization and culture.
We ensure that strategic development considers a range of stakeholders and needs across different types of briefs and sectors.
We offer working models from full agency engagements and on-going advisory, through to workshops – each tailored to creating new and useful strategic perspective for your brand.
Get In Touch
Let's Meet.
Every brand is different, so we want to discuss the unique challenges you face and tools you have.
Send us a message below or at hello@newclassic.agency. We’ll quickly reach out and arrange time for an initial discussion.