Actionable
Intelligence
Airgo is New Classic’s technology platform, tying together different models, agents, data sources and research to continuously serve intelligence.
What Airgo Does.
Airgo isn’t a SaaS platform, its our strategic technology baked into every piece of work. We don’t sell Airgo on its own, you get it included with every piece of thinking we create.
Airgo powers everything from sector reports through to specific data points and analysis. We regularly release data from the platform, like these pieces below.
Airgo Reports & Data
What's Under the Hood
Airgo Isn't One Technology.
Technology moves fast, so the best tools are a combination of bought, built and borrowed. Airgo is a continuously evolving ‘stack’ of different tools and data sources. Our current version includes:
Share of Search
Market Intelligence
Share of search has been proven to help identify consumer demand and interest shifts.
We use SoS data to identify market share shifts, growth potential and associations with different concepts amongst 1000s of brands.
Cultural Trends
Tensions, Trends & Tethers
Forces in culture are the ‘rocket fuel’ brands have to grow faster and capture attention.
Trained on New Classic’s newsletters and publications, Airgo obtains and researches trends, serving them as strategic opportunities.
Social Listening
Fandom & Engagement
Social media indicates how a brand drives discussion and engagement.
We track content and discussion across our tracked brands, to reconcile what people are saying, with what they’re searching for.
Get In Touch
Find Out More.
Want to know what Airgo can tell you about your brand or sector? Want to know more about how to build your own?
Send us a message below or at hello@newclassic.agency.