Strategy for Startups.
Tomorrow’s classic brands are today’s start-ups and scale-ups. We have experience working with early stage companies to ensure they the strategic support to grow and take their place as the classic brands of tomorrow.
What We Offer
Growing With You Strategically.
Every start-up’s journey is different, so every start-up’s needs are too. We offer a range of strategic support that can adapt with your life stage, needs and current focus. From initial strategy considering audiences, product or brand identity through to GTM and campaign strategy – we can ensure you have what you need to continue scaling.
Brand Strategy
Brand is the link between short term and long term success.
From creating new brands from scratch to adapting your brand along your product or business life stage, we can help develop a strategic roadmap to make your organization more valuable, present and relevant in today’s culture – while continuing to grow.
Our brand planning model breaks down the key elements to brand success, specifically crafting each before creating an integrated system that ties them together. We can identify what gaps exist for your brand and fill them through thinking, research and development.
Brand strategy can be delivered as a full engagement or workshops.
Creative Strategy
As creative capabilities increase, creative strategy is the driver of start-up marketing success.
From omni-channel launch campaigns to tactical acquisition activity or real world testing, we can help create or refine a creative strategy to deliver a brief that enables engaging thinking and ideas. From brief creation to briefing and creative development, we’re able to ensure that a brief identifies and delivers behavior change through creativity. We can help you find the most efficient and effective way to deliver a campaign with impact.
Creative strategy can be delivered on an ongoing basis, as a project or in a workshop to consider upcoming briefs and activity.
Communications / Media Strategy
In modern marketing, how and where a brand shows up establishes it as much as its message.
Communications planning is the body language of brands and we ensure there is a strategy that demonstrates a brand’s meaning, highlights its position and reinforces its message. Communications and Media strategy considers how to capture attention and create a useful context for campaign activity – changing behavior through comms.
Communications and media strategy can be delivered on an ongoing basis, as a project, strategic audit or in a workshop to consider upcoming briefs and activity.
Consulting
Consulting with a preference for action.
Wider consulting services, from product development to audience identification and sizing, market intelligence or custom research can give marketers the holistic understanding they need to create the foundations for growth. A combined background in communications, consulting and research means we can help answer larger questions with a wider strategic perspective and an eye towards their implications.
Consulting can be delivered on an ongoing basis, as a project, audit or in workshop formats.
Advisory
A strategic partner on demand that grows with you.
Often problems don’t fit cleanly into a brief or project. We’re available to advise on an ongoing basis as a fractional member of your organization or team. Stretching beyond specific projects, we can help provide an ongoing external perspective to internal strategic development. We can help define a larger strategic direction, cover for a strategic talent gap in an organization or even help you recruit partners by supporting a pitch.
Advisory is delivered as a set hourly engagement over an agreed fixed period.
Our Experience
We Build Start-Ups.
Our collective team experience spans start-up creation and GTM in sectors like finance and fintech to tech and luxury. We understand the unique challenges facing start-ups and we are able to adapt with you.
From creating the UK challenger bank Mettle’s identity to positioning a luxury watch disruptor and delivering telecomm market entry, we’ve previously worked in a range of roles and organization across the start-up ecosystem.
How We Work
You Solve Problems. We Solve Problems.
The way we work together mirrors the way your organization works. We want to be an extension of your team as it progresses on a journey to grow. We can adapt the way we engage as your organization changes.
We offer working models from full agency engagements and on-going advisory through to workshops which can mirror major milestones or decisions in the company.
Get In Touch
Let Us Help You Grow.
We’re excited to hear your company’s vision and there’s not a wrong time to discuss it. No matter where you are in the start-up journey, reach out and we can talk about how to tackle it together.
Send us a message below or at hello@newclassic.agency.