What We Do.
A strong strategy is the best chance a brand or campaign has to succeed. We refine product offerings, create brands from scratch or reposition them to be more valuable.
We create campaigns that tie together creative, media and cultural strategy to cut through and change behavior.
Brand Strategy
Building Classic Brands.
From creating new brands to repositioning global brands, we can help develop a strategy to make your brand more valuable, present and relevant in today’s culture.
Our model breaks down the key elements to brand success, specifically crafting each before creating an integrated system that ties them together.
Our Brand Creation Model
Brands Are Interfaces.
We build brands using a model which considers internal and external tensions, putting a brand position as the interface between internal resources and external needs. They turn customers into supporters, employees into advocates, technology into opportunities and culture into a force for growth.
Creative Strategy
Effective Campaigns.
From omni-channel campaigns to tactical activity, we can deliver a brief that enables engaging thinking and ideas.
From brief creation to briefing and creative oversight, we’re able to ensure that a brief identifies and delivers behavior change through creativity.
Comms / Media Strategy
Show It, Don't Just Say It.
Communications and media strategy considers how to capture attention and create a useful context for campaign activity – operating as your brand’s body language.
Consultancy
Consulting For Action.
From product development to audience identification, market intelligence or custom research – we give marketers the holistic understanding they need to create the foundations for growth.
Advisory
Partnership on Demand.
Some problems don’t fit into a brief. We can advise on an ongoing basis as a fractional member of your team.
We can define a larger strategic direction, cover for a talent gap or help you recruit additional partners.
Get In Touch
Share Your Brief.
Can we support you strategically? Whether or not you see the type of project you have in mind above, get in touch to discuss your brief.
Send us a message below or at hello@newclassic.agency.