Non-Profits & Cultural Organizations.
The organizations that have the greatest potential for good often have the least support.
We believe in this potential, so we offer access to strategic support that is normally only available to enterprise clients through different working models.
What We Offer
Everything You Need to Make a Positive Impact
Identifying and amplifying the potential of a non-profit, charity or cultural organization isn’t one size fits all. Each organization’s focus and mission changes its need.
We offer a range of services delivered in adaptable ways to fit your needs and resources.
Brand Strategy
Brand is the most important input to long term success and creating impact.
From creating new brands from scratch to repositioning heritage brands, we can help develop a strategic roadmap to make your organization more valuable, present and relevant in today’s culture – while achieving your mission.
Our brand planning model breaks down the key elements to brand success, specifically crafting each before creating an integrated system that ties them together.
Brand strategy can be delivered as a full engagement, workshops or (uniquely for non-profits) a self-guided process.
Creative Strategy
As creative capabilities increase, creative strategy is the driver of campaign effectiveness.
From omni-channel campaigns to tactical activity, we can help create or refine a creative strategy to deliver a brief that enables engaging thinking and ideas. From brief creation to briefing and creative oversight, we’re able to ensure that a brief identifies and delivers behavior change through creativity. We can help you find the most efficient and effective way to deliver a campaign with impact.
Creative strategy can be delivered on an ongoing basis, as a project or in a workshop to consider upcoming briefs and activity.
Communications / Media Strategy
In modern marketing, how and where a brand shows up creates as much impact as its message.
Communications planning is the body language of brands and we ensure there is a strategy that demonstrates a brand’s meaning, highlights its mission and reinforces its message. Communications and Media strategy considers how to capture attention and create a useful context for campaign activity – changing behavior through comms.
Communications and media strategy can be delivered on an ongoing basis, as a project, strategic audit or in a workshop to consider upcoming briefs and activity.
Consulting
Consulting with a preference for action.
Wider consulting services, from product development to audience identification and sizing, market intelligence or custom research can give marketers the holistic understanding they need to create the foundations for growth. A combined background in communications, consulting and research means we can help answer larger questions with a wider strategic perspective and an eye towards their implications.
Consulting can be delivered on an ongoing basis, as a project, audit or in workshop formats.
Advisory
A strategic partner on demand.
Some problems don’t fit cleanly into a brief or project. We’re available to advise on an ongoing basis as a fractional member of your organization or team. Stretching beyond specific projects, we can help provide an ongoing external perspective to internal strategic development. We can help define a larger strategic direction, cover for a strategic talent gap in an organization or even help you recruit partners by supporting a pitch.
Advisory is delivered as a set hourly engagement over an agreed fixed period.
Our Experience
From Charities to the Cultural Sector.
Our team has collective previous experience advising a wide variety of non-profits across the cultural sector.
From leading brand strategy and creating global fundraising campaigns for UNICEF to marketing and events for museums in the US and UK, we can leverage a broad range of previous work and experience.
How We Work
Focused on Impact, Not Just Inputs.
The way we work together should be guided by your potential as an organization, not just your resources. We are focused on finding the best working model to ensure your time, budget and effort aren’t just efficiently used, they’re directed towards effective impact.
We offer working models from full agency engagements and on-going advisory, through to workshops and (unique for non-profits) self-guided strategic development – using our templates and guidance with concentrated meetings and email / messaging.
Get In Touch
Tell Us About Your Work.
Curious about how we can help your organization achieve its mission? Want to discuss how we see the challenges facing your organization?
Send us a message below or at hello@newclassic.agency.