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Our Thinking

Research, Thought Pieces & Our Weekly Newsletters
Coldplaygate and the Risk of Brand Shaming
Thinking
‘Coldplaygate’ and the Risk of Brand Shaming
July 22, 2025
Newsletter
So You’ve Been Brand Shamed, KFC Gets Serious + More
July 20, 2025
Newsletter
The Risk of Rose Tinted Ads, AI Music’s Uncertainty + More
July 14, 2025
Thinking
The Velvet Sundown & AI Generated Music’s Uncertainty Issue
July 11, 2025
Thinking
Can Sports Shift How We Think About Climate Change?
July 9, 2025
Thinking
The Increasing Power of Personal Taste vs. AI
July 8, 2025
Newsletter
Our Personal Taste vs. AI, Performative Reading + More
July 6, 2025
Newsletter
How Do We Survive The Infinite Workday? The Great Recommitment + More
June 22, 2025
Cannes 2025, AI Slop and More
Newsletter
What To Expect from Cannes? Will We Ever Miss AI Slop? + More
June 15, 2025
Thinking
In Advertising, 90s Nostalgia Goes Both Ways
June 10, 2025
Newsletter
Can a ‘Third Space’ Exist Now? Instacart Goes 90s + More
June 8, 2025
Newsletter
Dr. Squatch Sells Bathwater, Apple Renames iOS Versions + More
June 1, 2025
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Thinking
Take the Penny, Leave the $.99 Pricing Strategy
May 26, 2025
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Newsletter
Does the Death of the Penny Kill $.99 Pricing? Can AI Kill Brain Rot? + More
May 25, 2025
Thinking
Reinventing the Wheel: The Future of Advertising, Strategy & AI
May 19, 2025
Newsletter
Self-Effacing Rebrands. Should Bank Ads Be Boring? + More
May 19, 2025
Newsletter
The Dangers of AI “Yes Men”, KFC’s “Finger Lickin’ Moms’ + More
May 11, 2025
Thinking
Agencies, Cost, Consolidation & Shoeless Kids
May 9, 2025
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