We Are A Specialist Team With Broad Impact.
We are a small team of experienced strategists and specialists, with a wide network of collaborators amplified by technology.

Collective Previous Experience
We've Worked Across Sectors & Markets.
Across our careers, we’ve delivered strategy for startups to global Fortune 500 companies, across B2B and B2C. Our team’s experience ranges from the private to cultural sectors consulting on creative, media, research and wider marketing.
Our Core Team
Meet the Team.

DuBose Cole
Strategist
From repositioning global brands like Reebok, to creating new brands like Mettle & Old Mutual Bank, and creative and media campaigns for TikTok, NatWest, Volvo, LG, Samsung and UNICEF – DuBose uses marketing strategy, psychology and technology to enable creativity and solve a range of problems.

Fionnuala O'Donnell
Commercial & Project management
From a background in experiential marketing, to handling events, operations and logistics for cultural organizations – Fionnuala makes ideas, events and moments real by assisting clients and organizations to plan.

Airgo
Technology Platform
Our technology platform Airgo is a core member of the team, delivering market intelligence, cultural and trend reporting and strategic inputs daily. It isn’t one piece of software, but an evolving stack of different inputs, tools and platforms – all connected.
Our Expanded Team
Meet the Network.
From a cultural strategist and trend spotter in London, to a content creator in Berlin, communications specialists in Los Angeles and experienced creatives around the globe – our extended network can bring in different skills as your brief and strategy call for them.

Strategists
Cultural & Sector Specialists
From cultural trend spotters, to consumer behavior experts and comms planners, we can draw upon a wealth of strategic talent in a global network as needed.

Creatives
Wider Creatives & Specialists
We define the brief and then the creative talent to activate it, not the other way around. We augment your creative network with our own, including creatives versed in wider concepting and specific channel executions.

Researchers
Qualitative & Quantiative Specialists
Beyond our core research capabilities, we can leverage a network of specialized analysts, qualitative and quantitative specialists, ethnographers and product designers to answer any lingering questions in strategic development.