WHAT WE DO
We deliver strategy amplified by technology
New Classic’s core team is comprised of a tight group of strategists and project managers, who have developed tools, processes and platforms that deliver impactful thinking faster and more effectively.
Our core team uses technology to ideate, align and deliver faster thinking to clients and a wider network of creatives, artists, cultural experts and influencers – allowing us to quickly form custom teams around your challenges.
Our work process
01 - Discovery
We analyze and distill a wide range of inputs from your business, the wider market and culture to refine and align on a brief for action. These inputs are also distilled into our strategic AI platform, Airgo.
02 - Construction
We build a custom team of talent relative to each brief and form a strategic response to the challenge at hand.
03 - Distribution
Our strategic response is put into action across your own organization, your existing agency group or our network of creative talent to put thinking into action.
About us
Meet our team
Our core team is guided by DuBose and Fionnuala, combining over 15 years a piece within advertising, project management and the cultural sector. The team is supported by our AI tracking and insight platform Airgo, as well as a network of vetted creative talent, analysts and wider experts.
