Agencies and
In-House Teams.
When one agency has a good idea, the whole industry benefits. That’s why we offer white-labelled optimism and strategic thinking for agencies and in-house teams.
Freelance strategy from DuBose or the wider team can help cover gaps, inspire teams, win pitches or answer a client brief.
What We Offer
Strategy to Solve Any Brief.
We offer freelance strategic support as a member of your team – combining an outside perspective with your agency philosophy and ways of working. We can bring a range of experience and support, through either DuBose, another member of the team or a recommendation for others we work with.
Brand Strategy
We can provide different experience and credibility in brand building.
From creating new brands from scratch to repositioning heritage brands, we can help develop a strategic roadmap that shows how a client’s brand can be more valuable, present and relevant in today’s culture.
Our brand planning model breaks down the key elements to brand success, specifically crafting each before creating an integrated system that ties them together.
Brand strategy can be delivered as a project, time based retainer or workshops. Work can be white labelled or we can be brought in as subject matter experts in your network.
Creative Strategy
Unique Thinking for Unique Creative
From omni-channel campaigns to tactical activity, we can help create or refine a creative strategy to deliver a brief that enables engaging thinking and ideas. From brief creation to briefing and creative oversight, we’re able to work with you and your teams in a way that delivers work which is unique, but on brand for your organization or client.
Creative strategy can be delivered on an ongoing basis, as a project or in a workshop to inspire and consider upcoming briefs and activity.
Communications / Media Strategy
In modern marketing, how and where a brand shows up creates as much impact as its message.
Communications planning is the body language of brands and we ensure there is a strategy that demonstrates a brand’s meaning, highlights its mission and reinforces its message. As more agencies expand into media and communications planning, having a clear understanding of what it needs to do and how to guide it is key.
Communications and media strategy can be delivered on an ongoing basis, as a project, strategic audit or in a workshop to consider upcoming briefs and activity.
Agency Consulting
Consulting to help you grow.
Our team includes agency founders, leaders and team creators. We can help you and your agency create new propositions, staff and structure strategy teams or consider a marketing approach for yourself.
Consulting can be delivered on an ongoing basis, as a project, audit or in workshop formats.
Agency Advisory
A strategic agency partner on demand.
Some problems don’t fit cleanly into a brief or project. We’re available to advise on an ongoing basis as a fractional member of your organization or team. Stretching beyond specific projects, we can help provide an ongoing external perspective to internal strategic development. We can help define a larger strategic direction, cover for a strategic talent gap in an organization or help develop thought leadership.
Advisory is delivered as a set hourly engagement over an agreed fixed period.
Our Experience
Strategic Experience For Hire.
New Classic’s team and its wider network of freelancers and specialists are able to provide you with quick, white-labeled access to strategic thinking.
DuBose can specifically help to provide access to experience across creative agencies, media agencies and consulting – from winning pitches and award winning campaign development to growing agencies. His full individual portfolio is here.
We offer the combined experience of a CSO, Founder and Strategy Director to your agency.
How We Work
An Extension of Your Team.
We’re believers in the power of good strategy – not just for ourselves but for any agency trying to make good work. We can operate as an extension of your team, bringing thinking and skills in as needed to augment the capabilities and culture you already have.
As a strategic agency, our focus is on thinking over full service, so we don’t pose a competitive risk to you and your business. We see each freelance opportunity as a way to explore new partnerships and refer future business.
We can offer a variety of freelance engagements, from fixed time periods, to fractional work and workshops. We even love a last minute pitch.
Agency Thinking
When it comes to advertising agencies, strategy & freelancing, we’ve thought about different aspects of how to build teams, grow organizations and ensure the best work.
Our Thoughts
Get In Touch
Let's Work Together.
Have a brief you want to crack? Have a gap in talent you need covered? Have a last minute pitch you need support on?
Send us a message below or at hello@newclassic.agency.