What We Believe
More Creativity Needs Better Strategy.
New Classic exists because an age of AI and automation has made creativity available to more people, but also increased competition for ideas to scale and become enduring classics.
New Classic exists because an age of AI and automation has made creativity available to more people, but also increased competition for ideas to scale and become enduring classics.
We believe strategy connects ideas to the support they need to grow. We augment strategy with technology to refine better product offerings, create better brands from scratch or reposition them to be more valuable. We offer: Brand Strategy, Creative Strategy, Communications / Media Strategy and Consulting & Advisory.
Technology won’t replace strategy, it augments it. We use technology to strengthen our inputs, refine our insights and test implications throughout the strategic process.
Ideas are most powerful when shared, so we publish regular Airgo Intelligence reports, as well as frameworks, research and opinion pieces.
Led by DuBose Cole, who has delivered strategies for clients from startups to Fortune 500 brands – New Classic combines technology, talent and thinking to inspire better ideas in different ways for each brief.
No two businesses or briefs are the same, so we work differently based on size, scale, budget and need. Whether you’re an established brand, a start-up, an agency, cultural organization or charity, we adapt our approach based on your needs.
Airgo is New Classic’s AI platform – connecting every signal around a brand and processing it into a unified view to power better strategy.
Airgo tracks 3,300+ brands across 100 sectors, all connected and considered across data sources. US, UK and Global brands are tracked through their search behavior, LLM recommendation, social and CRM activity. These are contrasted against 30k+ articles analyzed every month for cultural and market opportunities – all creating one clear view for brands.
From long term partnerships to short term projects and workshops, we want to find the best way to work together.
Get in touch and we can design what a partnership could look like.
