What We Believe
More Creativity Needs Better Strategy.
New Classic exists because an age of AI and automation has made creativity available to more people, but also increased competition for ideas to scale and become enduring classics.
New Classic exists because an age of AI and automation has made creativity available to more people, but also increased competition for ideas to scale and become enduring classics.
We believe strategy connects ideas to the points they need to grow. We augment strategy with technology to identify market opportunities, associate brand with them and adapt faster than the competition.
Four ways in, depending on where the problem sits.
Technology won’t replace strategy, it augments it. We use technology to strengthen our inputs, refine our insights and test implications throughout the strategic process.
Ideas are most powerful when shared, so we publish regular Airgo Intelligence reports, as well as frameworks, research and opinion pieces.
Led by DuBose Cole, who has delivered strategies for clients from startups to Fortune 500 brands – New Classic combines technology, talent and thinking to inspire better ideas in different ways for each brief.
No two businesses or briefs are the same, so we work differently based on size, scale, budget and need. We adapt the approach to the shape of the problem.
Airgo is New Classic’s AI platform – connecting every signal around a brand and processing it into a unified view to power better strategy.
Airgo tracks 3,300+ brands across 100 sectors, all connected and considered across data sources. US, UK and global brands are tracked through their search behavior, LLM recommendation, social and CRM activity. These are contrasted against 30k+ articles analyzed every month for cultural and market opportunities – all creating one clear view for brands.
Airgo Insights reads those 30,000 articles a month and ties each story back to the cultural trends we track, so a shift in the conversation arrives as evidence rather than a hunch. These are the trends that gained the most ground last week.
Stories newly tethered to each trend in the seven days to 30 Oct–05 Nov 2026; 27 of 27 trends in this week's report gained ground. Updated every Thursday from the Airgo Trend Report.
Airgo follows share of search for 3,300+ brands across 100 sectors in the US, the UK and globally, refreshed every month. It is the measure of who owns attention in a category, and which way that attention is moving.
Every tracked sector gets a full public report: trend and standings, how concentrated the category is, seasonality across five years, AI recommendation scores, and a named cause for every unusual search spike. They are free to read.
One chart from one of those reports, changing each month.
gained share lost share
Read the US Automotive reporttwelve-month average latest month
Read the Global Streaming reportgained share lost share
Read the US Airlines reportEach of these is a real chart from a live report, redrawn at homepage scale. Hover any bar or point for its exact figure. Browse every sector from the Airgo hub.
