Newsletter
April 20, 2025
What We Believe
Ideas Don't Succeed Alone.
The brands and ads most likely to become classics, are the ones that people want to succeed. Strategy creates mutual support between brands and the world around them.
The brands and ads most likely to become classics, are the ones that people want to succeed. Strategy creates mutual support between brands and the world around them.
We believe strategy is as powerful as creativity and the power of strategy to make improve and inspire – is something we call ‘Strategic Optimism’.
We refine better product offerings, create better brands from scratch or reposition them to be more valuable. We create better campaigns that tie together creative, media and cultural strategy to cut through and change behavior.
Technology doesn’t replace strategy, it augments it. We use technology to strengthen our inputs, refine our insights and test our implications throughout the strategic process.
Ideas are most powerful when shared, so we publish regular Airgo Intelligence reports, as well as frameworks, research and opinion pieces.
Led by DuBose Cole, who has delivered strategies for clients from startups to Fortune 500 brands – New Classic combines technology, talent and thinking to inspire better ideas in different ways for each brief.
No two businesses or briefs are the same, so we work differently based on size, scale, budget and need. Whether you’re an established brand, a start-up, an agency, cultural organization or charity, we adapt our approach based on your needs.
From long term partnerships to short term projects and workshops, we want to find the best way to work together.
Get in touch and we can design what a partnership could look like.
