{"id":3986,"date":"2025-08-03T17:58:51","date_gmt":"2025-08-03T17:58:51","guid":{"rendered":"https:\/\/newclassic.agency\/?p=3986"},"modified":"2025-08-10T17:54:35","modified_gmt":"2025-08-10T17:54:35","slug":"can-we-accept-super-intelligent-ai-assistants-more","status":"publish","type":"post","link":"https:\/\/newclassic.agency\/2025\/08\/03\/can-we-accept-super-intelligent-ai-assistants-more\/","title":{"rendered":"Can We Accept Super Intelligent AI Assistants + More"},"content":{"rendered":"\n<p>In this issue of Sunday Strategy, we look at five stories to think about next week, including: Can we accept Superintelligent Assistants, The Problem with Rewards Cards, Can Every Brand Tap Into Wellness, Are Smart Glasses Fashion or Tech and the B2C Gap in B2B.<\/p>\n\n\n\n<p>In addition, we have ads from: Skoda, Canadian Lung Association, IKEA and DirecTV.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Sunday Strategy: Can We Accept AI Assistants? How Skoda Used Rude Graffiti + More\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6PJS0KOqhmlTTYhUEtKsrt?si=f8lw6WyKTuKdAAF7VHIIfw&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Stories of the Week:<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.) Can We Accept a \u2018Personal Super Intelligence\u2019 as Our Assistant?<\/strong><\/h5>\n\n\n\n<p>Meta founder Mark Zuckerberg continued his AI push this week, <a href=\"https:\/\/www.meta.com\/superintelligence\/\">publishing a letter about his vision<\/a> for \u2018personal superintelligence\u2019. As Zuckerberg states in his letter, and in his aggressive AI hiring moves, he believes \u2018super intelligence\u2019 is in sight and wants to direct it towards making a \u2018meaningful impact in each of our lives\u2019. The vision of an intelligence, even one greater than ourselves, serving as our personal assistant is enticing, but how realistic is it?&nbsp;<\/p>\n\n\n\n<p>The biggest barriers may not be technological, but psychological and behavioral. Our use of AI currently spans the <a href=\"https:\/\/hbr.org\/2025\/04\/how-people-are-really-using-gen-ai-in-2025\">gamut from admin to therapist and leader<\/a>, but we\u2019re still interacting with something that we feel, at least, partially in control of. Even with this perceived power difference, we\u2019re starting to simultaneously see outsourcing of cognitive ownership and <a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/68364\/1\/clankers-grokkers-botlickers-ai-slurs-chatgpt-grok-artificial-intelligence\">emerging AI slurs<\/a>. We are already simultaneously reliant and afraid of AI in many instances, something <a href=\"https:\/\/openai.com\/index\/chatgpt-study-mode\/\">AI platforms are still struggling to resolve<\/a>. If this continues, does it make the foundations of a new personal partnership or are we seeing the makings of an intellectual firearm (something we accept into our lives due to the promise of protection which comes with a real risk of harm)?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.meta.com\/superintelligence\/\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.) The Problem with Reward Credit Cards<\/strong><\/h5>\n\n\n\n<p>As Chase raises the annual fee on its top tier Sapphire Reserve credit card, Citi launches the <a href=\"https:\/\/www.citigroup.com\/global\/news\/press-release\/2025\/citi-launches-citi-strata-elite-credit-card\">Citi Strata Elite<\/a> and AMEX teases an upgrade to its Platinum card coming this fall &#8211; US luxury rewards credit cards continue to chase a higher level of reward and cost. However, with 82 cents out of every reward dollar left unused on rewards cards in 2022 and a 70% increase in reward card complaints with the CFPB vs. 2019 &#8211; is the tension between aspiration and use at a breaking point for rewards cards? With overcrowded lounges and limited access, an expanding array of benefits and benefit devaluation, is the mainstreaming of luxury cards an impossible balance for card providers?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theatlantic.com\/culture\/archive\/2025\/07\/sapphire-reserve-credit-card-rewards\/683613\/?gift=iCVDg7akQkCI9TtQ-N95eng-k9jACY8gBoKmT853y0w&amp;utm_source=copy-link&amp;utm_medium=social&amp;utm_campaign=share\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.) Can Every Brand Tap Into Wellness?<\/strong><\/h5>\n\n\n\n<p>With a decade of \u2018strong not skinny\u2019 becoming a mantra in wellness and specifically women\u2019s fitness, are we at a place where every brand has the right to hop on the trend? Whereas diet culture is still alive and well, despite <a href=\"https:\/\/www.wsj.com\/business\/skinnytok-influencers-weight-loss-private-group-chats-d4579918?st=a7cV88&amp;reflink=article_copyURL_share\">social media backlash and bans<\/a>, there is a shift continuing from deprivation to<a href=\"https:\/\/www.nytimes.com\/2025\/07\/27\/business\/david-protein-bars.html?unlocked_article_code=1.bU8.bm61.L2QBDUVqp1LC&amp;smid=nytcore-ios-share&amp;referringSource=articleShare\"> maximising wellness<\/a>. With more people seeking out strength and terms like <a href=\"https:\/\/finance.yahoo.com\/news\/the-protein-boom-is-only-beginning-095831259.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAALbc5T3FrjfrrohIFWPxWRTlcZFvZ9EjDmsNq0pQqOJj5TgmFwRtlxA8LyadJrBXLSth8NZZIi60ZRmNtUCj7ovD5cmgtzXIHz8CsGErrZVVx6v3nTlDXw5wdNHDqc9XKONhGZKPAaaupfRRW3Bkd3X_SeZbwvK7TyOhRyD453Fa\">protein<\/a> and pre-biotic found everywhere, where wellness is found has moved from specialist to mainstream. Where previously the domain of GNC and Holland &amp; Barrett, retailers like Walmart have increasingly launched a greater in-store wellness offering, recently announcing the inclusion of Nutrafol and Ritual to over 50 currently listed products. With mainstream retailers laying claim to wellness, where does it leave specialists in a world of democratized wellness?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/open.substack.com\/pub\/bagable\/p\/walmart-nutrafol-ritual-vitamins-wellness?r=fuzfw&amp;utm_medium=ios\"><strong><em>Read More Here<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4.) Are Smart Glasses More Technology or Fashion?&nbsp;<\/strong><\/h5>\n\n\n\n<p>Alibaba&#8217;s announcement that it plans on challenging Meta&#8217;s smart glasses, designed in partnership with Ray-Ban, isn&#8217;t surprising. They have a robust technical ecosystem and a user base that will benefit from it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1410\" height=\"1060\" src=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXeoXiWxiO4E88AejaFG-b5zByq3FbVdnS3IN7RCkKc0G8P1CRNv8IJvKsvZTp2uV3NffhHs99PM2isP4cAlnAfimlgl76qiiE7q1PT27PLBLm-JcSz8H_9mIpktI7i-4NNZ7zP6Sw.png\" alt=\"\" class=\"wp-image-3989\" srcset=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXeoXiWxiO4E88AejaFG-b5zByq3FbVdnS3IN7RCkKc0G8P1CRNv8IJvKsvZTp2uV3NffhHs99PM2isP4cAlnAfimlgl76qiiE7q1PT27PLBLm-JcSz8H_9mIpktI7i-4NNZ7zP6Sw.png 1410w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXeoXiWxiO4E88AejaFG-b5zByq3FbVdnS3IN7RCkKc0G8P1CRNv8IJvKsvZTp2uV3NffhHs99PM2isP4cAlnAfimlgl76qiiE7q1PT27PLBLm-JcSz8H_9mIpktI7i-4NNZ7zP6Sw-300x226.png 300w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXeoXiWxiO4E88AejaFG-b5zByq3FbVdnS3IN7RCkKc0G8P1CRNv8IJvKsvZTp2uV3NffhHs99PM2isP4cAlnAfimlgl76qiiE7q1PT27PLBLm-JcSz8H_9mIpktI7i-4NNZ7zP6Sw-1024x770.png 1024w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXeoXiWxiO4E88AejaFG-b5zByq3FbVdnS3IN7RCkKc0G8P1CRNv8IJvKsvZTp2uV3NffhHs99PM2isP4cAlnAfimlgl76qiiE7q1PT27PLBLm-JcSz8H_9mIpktI7i-4NNZ7zP6Sw-768x577.png 768w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/figure>\n\n\n\n<p>What is surprising is the lack of a fashion partner in its design. <a href=\"https:\/\/business.yougov.com\/content\/52454-whos-ready-for-smart-glasses-and-how-can-brands-reach-them\">Recent YouGov research<\/a> into smart glasses shows that customers considering the device in the US were much more likely to be into fashion brands &#8211; potentially a reflection of Meta&#8217;s success, but also reflecting an audience that isn&#8217;t just buying tech, they&#8217;re considering having to wear it in public.<\/p>\n\n\n\n<p>With technology&#8217;s long history of churning out technically sound and aesthetically risky devices, is Alibaba missing a trick by not flexing a design angle? The glasses look very similar to Meta&#8217;s, so one could argue that it can draft off the competition. However, as Meta expands into partnerships with Oakley and other eyewear brands, will Alibaba&#8217;s come across as too basic?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2025\/07\/28\/alibaba-ai-smart-glasses-creates-rival-to-meta.html\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\/\/ <strong>Chart of the Week: The B2B Headstart in Gen AI&nbsp;<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1554\" height=\"1084\" src=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXcNMS_kIJsiEBAs_oMXOQ6NGTDGfiiXM5gq31UcjVYHrpJCmcaQT9dSjVbIgcG1xi3gsHPkfUZHJGuUGMZy8VpYBu-xAuXa3UxjHC-2P5m2t55zaWyUkdk1-1mCBvNtuAuOkifcGg.jpg\" alt=\"\" class=\"wp-image-3988\" srcset=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXcNMS_kIJsiEBAs_oMXOQ6NGTDGfiiXM5gq31UcjVYHrpJCmcaQT9dSjVbIgcG1xi3gsHPkfUZHJGuUGMZy8VpYBu-xAuXa3UxjHC-2P5m2t55zaWyUkdk1-1mCBvNtuAuOkifcGg.jpg 1554w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXcNMS_kIJsiEBAs_oMXOQ6NGTDGfiiXM5gq31UcjVYHrpJCmcaQT9dSjVbIgcG1xi3gsHPkfUZHJGuUGMZy8VpYBu-xAuXa3UxjHC-2P5m2t55zaWyUkdk1-1mCBvNtuAuOkifcGg-300x209.jpg 300w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXcNMS_kIJsiEBAs_oMXOQ6NGTDGfiiXM5gq31UcjVYHrpJCmcaQT9dSjVbIgcG1xi3gsHPkfUZHJGuUGMZy8VpYBu-xAuXa3UxjHC-2P5m2t55zaWyUkdk1-1mCBvNtuAuOkifcGg-1024x714.jpg 1024w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXcNMS_kIJsiEBAs_oMXOQ6NGTDGfiiXM5gq31UcjVYHrpJCmcaQT9dSjVbIgcG1xi3gsHPkfUZHJGuUGMZy8VpYBu-xAuXa3UxjHC-2P5m2t55zaWyUkdk1-1mCBvNtuAuOkifcGg-768x536.jpg 768w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/08\/AD_4nXcNMS_kIJsiEBAs_oMXOQ6NGTDGfiiXM5gq31UcjVYHrpJCmcaQT9dSjVbIgcG1xi3gsHPkfUZHJGuUGMZy8VpYBu-xAuXa3UxjHC-2P5m2t55zaWyUkdk1-1mCBvNtuAuOkifcGg-1536x1071.jpg 1536w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/figure>\n\n\n\n<p>LinkedIn\u2019s report on winning \u2018Mindshare in the GenAI race\u2019 reminds us of the power of bridging the \u2018Gulf of B2C\u2019 amongst B2B brands. Brands which have a B2C arm have a natural advantage in driving greater mental presence vs. those who have specialized in B2B.&nbsp;<\/p>\n\n\n\n<p>While this specific example also leverages the long heritage of Microsoft and Google who expanded into GenAI from other technology sectors, OpenAI\u2019s presence highlights the importance of building a holistic presence in customer\u2019s minds. Outside of GenAI, this dynamic can also be seen by companies in retail, logistics and finance, with a consumer arm creating a gulf for hybrid brands to defend against B2B only competitors, such as Amazon and IBM.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/b2b-institute\/how-to-win-mindshare-genai-race\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\/\/ <strong>Ads You Might Have Missed:&nbsp;<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TOUR DE FRANCE FEMMES\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/YOphLJDJQao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.) \u2018Watch the Femmes\u2019 &#8211; Skoda:&nbsp;<\/strong><\/h5>\n\n\n\n<p>One of the Tour De France\u2019s issues they\u2019d rather keep quiet has become a jumping off point for Zwift and Skoda. \u2018Anatomical Artwork\u2019 has become a piece of the Tour as locals paint manhood based graffiti on the road, leaving the tour to use \u2018eraser men\u2019 to remove it before it appears on TV. This nuisance has become an opportunity, as this year\u2019s graffiti has been changed by artists to promote the Tour De France Femmes. The campaign shows how an enduring problem can, with a bit of creativity, become an ingenious solution.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"It Pays To Be Early\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xA6ky4DuMBQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.) \u2018It Pays to Be First\u2019 &#8211; Canadian Lung Association:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Big serious issues don\u2019t always require big serious solutions. Tapping into the growing power of the comments section on social platforms, and recognizing the rituals of internet culture &#8211; the Canadian Lung Association turned simple comments into reminders to check for the symptoms of lung cancer. Borrowing from the habit of internet commenters to claim the first comment on a piece of content, the organization posted first with a reminder to be early in checking symptoms &#8211; and in the process, put health reminders in new areas of social media.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IKEA - Sleep Talk Reviews\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6IJsmAc2n6U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.) \u2018Sleep Talkers\u2019 &#8211; IKEA:&nbsp;<\/strong><\/h5>\n\n\n\n<p>IKEA Canada\u2019s latest campaign for their mattresses lets customers\u2019 \u2018sleep do all the talking\u2019. Reviews, recorded from sleep talkers sleeping on IKEA mattresses might not make much sense, but they humorously highlight the quality and comfort of the mattress. As IKEA go further into sleep, chasing the chance to make a greater share of the bedroom theirs, they\u2019ve <a href=\"https:\/\/www.youtube.com\/watch?v=ZA2CsQYTmCM\">fought the forces that might keep customers awake<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=RipgRYnNMmo\">sold blackout blinds that double as ads<\/a> &#8211; but this simple idea clearly says something about the mattresses, even if the reviews don\u2019t make much sense.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"DIRECTV | Like You\u2019ve Never Seen It | Got Hot :40\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-xYYHOXzUeY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4.) \u2018DirecTV Got Hot\u2019 &#8211; DirecTV:&nbsp;<\/strong><\/h5>\n\n\n\n<p>In an age of streaming, legacy satellite brand DirecTV faces a challenge in convincing people it still matters. its latest campaign throws the satellite dish under the bus in an attempt to start a brand \u2018glow-up\u2019, by highlighting two actors that have had their own transformation. Kumail Nanjiani and Rob Mac (previously known as Rob McElhenney before a name change) both front a campaign claiming \u2018DirecTV got hot\u2019 while subtly referencing their own transformation. Kumail Nanjani famously beefed up for Marvel\u2019s \u2018The Eternals\u2019, while Rob Mac (Elhenney) made a body transformation a plotline in his show \u2018It\u2019s Always Sunny in Philadelphia\u2019.&nbsp;<\/p>\n\n\n\n<p>While both spokespeople have the transformation credentials, how the brand behind them continues to do this is the open question. The ads don\u2019t offer a clear point of differentiation from other streaming services vs. separating from its own legacy heritage. Feeling more like a social post about a month in the gym vs. the reveal of a transformation, what comes next may prove how \u2018hot\u2019 DirecTV can become.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Sunday Snippets<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Marketing &amp; Advertising \/\/<\/strong><br><\/h5>\n\n\n\n<p>\/\/ TD Bank Canada <a href=\"https:\/\/lbbonline.com\/news\/TD-and-Ogilvy-Bring-Investing-Into-Reach-with-Fractional-Window-Shopping\">uses holes in OOH ads<\/a> to feature logos of brands you can invest in [Ads]<\/p>\n\n\n\n<p>\/\/ Grooming brand Manscaped <a href=\"https:\/\/www.youtube.com\/watch?v=zsS8xPYggCA\">suggests face pics over d*ck picks as they expand upwards<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ Pal\u2019s latest ad really <a href=\"https:\/\/www.youtube.com\/watch?v=jvOjFYUkJzo\">doubles down on hotdog puns<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ Freelance service Fiverr\u2019s latest ads position the brand as a service when real coding is needed, claiming <a href=\"https:\/\/www.instagram.com\/p\/DMchHJyPB5W\/\">you can \u2018Vibe Code the front end and Fiverr the back end\u2019<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ Pantene <a href=\"https:\/\/www.adweek.com\/brand-marketing\/pantene-and-kelsea-ballerini-tame-country-fried-hair-in-retro-ad\/\">goes retro with \u2018Country Fried Hair\u2019 ad<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.retaildive.com\/news\/gen-z-forecast-to-become-most-loyal-purchasers-of-private-label\/753326\/\">GenZ projected to be most loyal buyers of private label goods<\/a> by mid 2026 [Marketing]<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Technology &amp; Media \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ Google <a href=\"https:\/\/techcrunch.com\/2025\/07\/29\/googles-notebooklm-rolls-out-video-overviews\/\">rolls out video overviews<\/a> for NotebookLM. Will we see a video version of the \u201cit makes a podcast\u201d trend? [AI]<\/p>\n\n\n\n<p>\/\/ What is it like to <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2025\/aug\/03\/trickshot-video-stars-tiktok-youtube-hulett-brothers-gmzmy-thatll-work?CMP=Share_iOSApp_Other\">be a viral trick video creator<\/a>? [Social Media]<\/p>\n\n\n\n<p>\/\/ Where do strategists stand on AI? <a href=\"https:\/\/survey.alchemer.com\/s3\/8396353\/Future-of-Strategy-2025\">Contribute to this year\u2019s<\/a> WARC survey to say. [AI]<\/p>\n\n\n\n<p>\/\/ Google releases SensorLM, <a href=\"https:\/\/research.google\/blog\/sensorlm-learning-the-language-of-wearable-sensors\/\">foundational models trained <\/a>to do more with fitness and sensor data [AI]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.youtube.com\/watch?v=KUHx-2uz_qI\">Runway launches Aleph<\/a>, allowing greater editing capabilities and angle changes of existing footage [AI]<\/p>\n\n\n\n<p>\/\/ A Reddit user has claimed that he\u2019s used <a href=\"https:\/\/www.reddit.com\/r\/ClaudeCode\/comments\/1m5l3ll\/claude_tinder_10_dates_in_a_week\/\">Claude to automate Tinder and get 10 dates in a week<\/a>. No word on if Claude goes on the dates for him.&nbsp;<\/p>\n\n\n\n<p>\/\/<a href=\"https:\/\/newsroom.tiktok.com\/en-gb\/tomorrowland-2025-breaks-records\"> Tomorrowland 2025 breaks records<\/a> for the most popular livestream event on TikTok [Social Media]<\/p>\n\n\n\n<p>\/\/ Inside the over 50 Brits <a href=\"https:\/\/www.theguardian.com\/technology\/2025\/aug\/03\/older-viewers-who-prefer-youtube?CMP=Share_iOSApp_Other\">who are leaving the BBC for YouTube<\/a> [Social Media]<\/p>\n\n\n\n<p>\/\/ TikTok has shrunk the length of songs, <a href=\"https:\/\/www.bbc.co.uk\/news\/resources\/idt-052ab668-403d-416f-b5a6-c5692313b9b4\">but artists are starting to push back<\/a> [Music]<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Life &amp; Culture \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ The gig <a href=\"https:\/\/www.axios.com\/2025\/07\/28\/ceo-gig-economy\">economy has come for CEOs as well<\/a>, as more c-suite take on short term gigs [Work]<\/p>\n\n\n\n<p>\/\/ Delta Airlines <a href=\"https:\/\/hypebeast.com\/2025\/7\/delta-airlines-nike-air-force-1-low-release-info\">is celebrating its 100th anniversary<\/a> with an employee only Nike Air Force 1 [Fashion]<\/p>\n\n\n\n<p>\/\/ UGGs male shoes division <a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/07\/30\/men-are-buying-more-uggs\">has grown by 38%<\/a> this quarter vs. last year as it grows in popularity with men [Fashion]<\/p>\n\n\n\n<p>\/\/ Skims releases <a href=\"https:\/\/www.nytimes.com\/2025\/07\/30\/style\/skims-shapewear-face-kardashian.html?unlocked_article_code=1.a08.fxbX.I35LTLfmw-OS&amp;smid=url-share\">shapewear for the face that looks like something<\/a> from a 1900s wellness spa [Fashion]<\/p>\n\n\n\n<p>\/\/ According to YouGov, <a href=\"https:\/\/today.yougov.com\/society\/articles\/52671-many-americans-would-like-to-raise-the-driving-age-and-lower-the-drinking-age\">nearly half of Americans would like to raise the driving age and lower the drinking age<\/a> [Culture]<\/p>\n\n\n\n<p>\/\/ Millennials now make <a href=\"https:\/\/www.yahoo.com\/news\/articles\/millennials-officially-majority-managers-ready-175029924.html\">up a majority of managers in the US workforce<\/a> [Work]<\/p>\n\n\n\n<p>\/\/ Mr. President examines <a href=\"https:\/\/mrpresident.co\/newrulesofdrinking.html\">young Londoner\u2019s attitudes to drinking in their \u2018YOLO vs. NOLO\u201d report<\/a> [Food]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.newsweek.com\/gen-z-men-3-times-more-likely-boomers-prioritize-dominance-2103767\">Gen Z men are 3x more likely to prioritize \u2018dominance\u2019 as a trait <\/a>for men vs. boomers [Culture]<\/p>\n\n\n\n<p>\/\/ Germany\u2019s biggest and oldest gay nightclub, SchwuZ, <a href=\"https:\/\/www.theguardian.com\/world\/2025\/aug\/02\/schwuz-berlin-germany-oldest-biggest-gay-nightclub-declares-bankruptcy?CMP=Share_iOSApp_Other\">declares bankruptcy<\/a> [Nightlife]<\/p>\n\n\n\n<p>\/\/ Tipping in the US has <a href=\"https:\/\/finance.yahoo.com\/news\/tipping-culture-cracking-gratuities-drop-151516367.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAALbc5T3FrjfrrohIFWPxWRTlcZFvZ9EjDmsNq0pQqOJj5TgmFwRtlxA8LyadJrBXLSth8NZZIi60ZRmNtUCj7ovD5cmgtzXIHz8CsGErrZVVx6v3nTlDXw5wdNHDqc9XKONhGZKPAaaupfRRW3Bkd3X_SeZbwvK7TyOhRyD453Fa\">dropped to a six year low on average<\/a> [Finance]<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Until Next Sunday<\/strong><\/h4>\n\n\n\n<p>As always, let me know what you think by email (dubose@newclassic.agency),&nbsp; <a href=\"http:\/\/newclassic.agency\">website<\/a> or on<a href=\"https:\/\/www.linkedin.com\/in\/dubosecole\/\"> LinkedIn<\/a>.You can also listen to an audio summary and discussion of each week\u2019s newsletter on <a href=\"https:\/\/open.spotify.com\/show\/6X7sO3rGDTM7SfPS7hynIH?si=eab4183ef6e64b51\">Spotify<\/a>. We\u2019re also on <a href=\"https:\/\/www.tiktok.com\/@sunday.strategy?_t=8pVVx80VhTm&amp;_r=1\">TikTok<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this issue of Sunday Strategy, we look at five stories to think about next week, including: Can we accept Superintelligent Assistants, The Problem with Rewards Cards, Can Every Brand Tap Into Wellness, Are Smart Glasses Fashion or Tech and the B2C Gap in B2B. In addition, we have ads from: Skoda, Canadian Lung Association, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-3986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/comments?post=3986"}],"version-history":[{"count":3,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3986\/revisions"}],"predecessor-version":[{"id":3995,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3986\/revisions\/3995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/media\/3987"}],"wp:attachment":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/media?parent=3986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/categories?post=3986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/tags?post=3986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}