{"id":3879,"date":"2025-07-06T17:09:40","date_gmt":"2025-07-06T17:09:40","guid":{"rendered":"https:\/\/newclassic.agency\/?p=3879"},"modified":"2025-08-26T01:36:13","modified_gmt":"2025-08-26T01:36:13","slug":"our-personal-taste-vs-ai-performative-reading-more","status":"publish","type":"post","link":"https:\/\/newclassic.agency\/2025\/07\/06\/our-personal-taste-vs-ai-performative-reading-more\/","title":{"rendered":"Our Personal Taste vs. AI, Performative Reading + More"},"content":{"rendered":"\n<p>Happy Fourth of July weekend to my US readers and first Oasis concert weekend to my UK ones! <\/p>\n\n\n\n<p>In this post Glastonbury return issue of Sunday Strategy, we look at four stories to think about next week, including: AI and Our Own Tastes, Climate Change &amp; Modern Sport, Performative Reading and What US National Pride Looks Like.<\/p>\n\n\n\n<p>In addition, we have ads from: Nike Football, Polaroid, Superman, IKEA Norway and PNC Bank.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Stories of the Week:<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.) AI and the Increasing Power of Taste.<\/strong><\/h5>\n\n\n\n<p>In a world of increasing AI generated content and creativity, what role can humans uniquely play? It might be found in our own personal taste and discretion. A <a href=\"https:\/\/www.nytimes.com\/2025\/07\/03\/opinion\/aritificial-intelligence-education.html?unlocked_article_code=1.UU8.7UoK.hpzN63Iocn16&amp;smid=url-share\">recent MIT study has created news<\/a> around the mental impact of AI use &#8211; highlighting that students who used AI to write essays showed less identification with their papers and less cognitive connection. While a causal relationship between effort and retention is to be expected, the wider cognitive implications have led to some ringing the alarm on the effects of AI use.<\/p>\n\n\n\n<p>So is AI poised to offer us ease in return for our intellectual ownership and unique thought? Or is there a balance to be found in how we can collaborate with machines? The answer may come from recognizing the power of individual taste, <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2025\/06\/good-taste-ai\/683101\/?gift=iCVDg7akQkCI9TtQ-N95es8zSUziDBn09wHRlqt0bsU&amp;utm_source=copy-link&amp;utm_medium=social&amp;utm_campaign=share\">aptly described by the Atlantic as \u2018judgement with style\u2019<\/a>. Similar to how producer <a href=\"https:\/\/www.youtube.com\/shorts\/rgOPHBLj6VA\">Rick Rubin describes his creative process<\/a>, where hard skills are limited but taste is decisive &#8211; our defensible value may come from how we pull intangibles together to edit, re-arrange and remix. Similar to creative direction, Rubin may not have created his songs, but his stamp and ownership is clear due to applying taste. In a world of limitless generativity, being the guardian of the \u2018intention\u2019 behind the content may be our most valuable role.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2025\/06\/good-taste-ai\/683101\/?gift=iCVDg7akQkCI9TtQ-N95es8zSUziDBn09wHRlqt0bsU&amp;utm_source=copy-link&amp;utm_medium=social&amp;utm_campaign=share\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.) Climate Change Takes the Field.&nbsp;<\/strong><\/h5>\n\n\n\n<p>Sport is often claimed to be a form of escapism, but recent news from sporting events like Wimbledon and the FIFA Club World Cup have made climate change news inescapable. With news that next year\u2019s World Cup final <a href=\"https:\/\/www.bbc.com\/sport\/football\/articles\/crk6620vg6ko\">is considered to start at 9am due to heat<\/a> and <a href=\"https:\/\/www.theguardian.com\/sport\/2025\/jul\/04\/ice-towels-and-thermal-stress-coping-techniques-how-players-deal-with-heat-at-wimbledon\">Wimbledon players giving out water to spectators due to temperatures<\/a>, climate change has taken center stage in sport.&nbsp;<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.weforum.org\/stories\/2024\/08\/climate-change-sports-impact\/\">night time marathons increase<\/a> and <a href=\"https:\/\/www.forbes.com\/sites\/clairepoolesp\/2025\/06\/29\/the-cost-of-extreme-weather-delays-at-fifa-club-world-cup\/\">FIFA\u2019s Club World Cup suffered significant delays<\/a> due to extreme weather, changes in sport mirror changes in the wider environment they\u2019re played in. <a href=\"https:\/\/worldathletics.org\/athletics-better-world\/news\/climate-change-impact-world-athletics-survey\">While 85% of athletes recently said that athletics<\/a> has been affected by climate change, the open question is climate\u2019s impact on sport will drive spectators to also think differently about the issue?&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.) When Does Reading Become \u201cPerformative\u201d?<\/strong><\/h5>\n\n\n\n<p>Is it ok to read the \u2018Infinite Jest\u2019 in public? Social media has honed in on \u2018performative readers\u2019, who are accused of reading titles in public for their appearance vs. their content. While Pynchon is easy to pick on (I lost a copy right after buying it in a cab and assumed it was a sign to give it a pass &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=QcYXWfGt7DY\">sorry if you\u2019re reading Thomas<\/a>), it highlights a wider shift from an age of celebrating reading on social accounts like <a href=\"https:\/\/www.youtube.com\/watch?v=o2fSVIL_PrA\">\u2018Hot Dudes Reading\u2019<\/a> to public shaming. However, <a href=\"https:\/\/testprepinsight.com\/resources\/us-book-reading-statistics\/\">with almost half of America reportedly not reading a book in the last yea<\/a>r and <a href=\"https:\/\/yougov.co.uk\/entertainment\/articles\/51730-40-of-britons-havent-read-a-single-book-in-the-last-12-months\">40% of Brits saying the same<\/a>, is even \u2018performative\u2019 reading something we should be holding on to?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2025\/jun\/30\/performative-reading-public-tiktok\"><strong><em>Read More Here<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\/\/ <strong>Chart of the Week: What Does American Pride Look Like?&nbsp;<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1458\" height=\"998\" src=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/AD_4nXdgEBBJ8B0RIEV8DLYFkvdk6astnkxBOLlZYFr7nrsNoCOpgkqaWGZnYaWvpMz-xANvYy9XKFDDYYUzYKAyEPXwnmHiOxTIjSP_5m2SK07SQ_fT3dWH5gnjO-Iyucl7Oe7KW203SQ.png\" alt=\"\" class=\"wp-image-3883\" srcset=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/AD_4nXdgEBBJ8B0RIEV8DLYFkvdk6astnkxBOLlZYFr7nrsNoCOpgkqaWGZnYaWvpMz-xANvYy9XKFDDYYUzYKAyEPXwnmHiOxTIjSP_5m2SK07SQ_fT3dWH5gnjO-Iyucl7Oe7KW203SQ.png 1458w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/AD_4nXdgEBBJ8B0RIEV8DLYFkvdk6astnkxBOLlZYFr7nrsNoCOpgkqaWGZnYaWvpMz-xANvYy9XKFDDYYUzYKAyEPXwnmHiOxTIjSP_5m2SK07SQ_fT3dWH5gnjO-Iyucl7Oe7KW203SQ-300x205.png 300w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/AD_4nXdgEBBJ8B0RIEV8DLYFkvdk6astnkxBOLlZYFr7nrsNoCOpgkqaWGZnYaWvpMz-xANvYy9XKFDDYYUzYKAyEPXwnmHiOxTIjSP_5m2SK07SQ_fT3dWH5gnjO-Iyucl7Oe7KW203SQ-1024x701.png 1024w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/AD_4nXdgEBBJ8B0RIEV8DLYFkvdk6astnkxBOLlZYFr7nrsNoCOpgkqaWGZnYaWvpMz-xANvYy9XKFDDYYUzYKAyEPXwnmHiOxTIjSP_5m2SK07SQ_fT3dWH5gnjO-Iyucl7Oe7KW203SQ-768x526.png 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/><\/figure>\n\n\n\n<p>As the Fourth of July comes during a time of crisis and hyperpolarization in the US, how do Americans feel about their country, state or hometown?&nbsp;<\/p>\n\n\n\n<p>Gallup recently reported <a href=\"https:\/\/news.gallup.com\/poll\/692150\/american-pride-slips-new-low.aspx\">a decrease in national pride<\/a> but there may be more to the shift at a community level. <a href=\"https:\/\/business.yougov.com\/content\/52466-national-pride-state-pride\">YouGov has explored this in their latest research<\/a>, showing that people feel more connected to their communities than they do their country. Overall, 47% of Americans surveyed were \u2018somewhat or very\u2019 proud of their country vs. 58% for their state and 64% for their hometown. City pride didn\u2019t change massively between city dwellers or rural dwellers either (as shown above), with local connections generating a sense of place that the nation currently lacks.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\/\/ <strong>Ads You Might Have Missed:&nbsp;<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Scary Good | Nike Football\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LZO-33SqHXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.) \u2018Scary Good\u2019 &#8211; Nike Football:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Nike Football\u2019s new campaign rolls out a brand position that\u2019s as much about terrifying your opponents as winning. \u201cScary Good\u201d uses Alexia Putellas, Kylian Mbapp\u00e9, Ronaldinho Ga\u00facho, Giulia Gwinn, Erling Haaland, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo and Vini Jr as athletes so good, they don\u2019t just score, they terrify with their skills. While the campaign hero video is part anonymous internet video and part athlete vignette, each star also receives different specific ads.&nbsp;<\/p>\n\n\n\n<p>From <a href=\"https:\/\/www.youtube.com\/watch?v=UD_pdVO4OU4\">a law firm ad targeting those embarrassed by Cole Palmer<\/a> to <a href=\"https:\/\/www.youtube.com\/watch?v=oZR1K2bIORQ\">a \u2018Celebrity Deathmatch\u2019 style Erling Haaland video<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=3-CqrBACHfY\">a crime noir Kylian Mbappe horror story<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=LYJoTsjVQZM\">a fortune teller ad for Alexia Putellas<\/a>, the campaign is deep in internet culture and player fandoms. Each video is built to work independently around a different fan base and format, while all delivering the fear skill can create on the pitch. It also continues a shift for the brand, away from the <a href=\"https:\/\/www.youtube.com\/watch?v=lZA-57h64kE&amp;t=4s\">aspiration to feel victory<\/a> yourself, through years of&nbsp; <a href=\"https:\/\/www.youtube.com\/watch?v=9GboNGVgRtU\">player debate<\/a>, to a more hard nosed view of vicariously celebrating how your favorites win.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"588\" src=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/1751363129689.jpg\" alt=\"\" class=\"wp-image-3881\" srcset=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/1751363129689.jpg 1000w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/1751363129689-300x176.jpg 300w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/1751363129689-768x452.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.) \u2018The Camera for an Analog Life\u2019 &#8211; Polaroid:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Instant camera brand Polaroid\u2019s latest campaign for <a href=\"https:\/\/www.polaroid.com\/en_us\/discover\/flip-polaroid-camera\">its new \u2018Flip\u2019 camera<\/a> takes digital photography head on. \u2018The Camera for an Analog Life\u2019 features OOH ads across New York city that extoll the virtues of actual photos vs. social media and smart phone pictures. Polaroid doesn\u2019t have much of a choice but to fight smart phones, as its \u2018Flip\u2019 camera weighs 1.4lbs and wouldn\u2019t fit in any pockets. However, while the campaign taps into both nostalgia, similar to <a href=\"https:\/\/www.nytimes.com\/2025\/06\/30\/nyregion\/the-kodak-brand-gets-a-second-life.html?unlocked_article_code=1.UE8.phJH.S5LBCEWonH_F&amp;smid=nytcore-ios-share&amp;referringSource=articleShare\">Kodak\u2019s unlikely resurgence<\/a>, and a desire for a less connected life, does the brand fall into the trap of \u2018or\u2019 instead of \u2018and\u2019?&nbsp;<\/p>\n\n\n\n<p>Anti-smartphone and social media campaigns run a risk of tapping into angst around these devices, without recognizing that many consumers still begrudgingly use both. In positioning the Polaroid as an alternative to our more convenient phones, it may pick a fight it can\u2019t win &#8211; generating head nods with its copy over sales and camera swaps. Would carving out a specific occasion vs. smart phones have been more probable vs. going for it all?&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/Superman-Soars-At-The-Highest-Point-of-the-Shard-London-1st-July-2025-vs50mowj-1024x720.png\" alt=\"\" class=\"wp-image-3882\" srcset=\"https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/Superman-Soars-At-The-Highest-Point-of-the-Shard-London-1st-July-2025-vs50mowj-1024x720.png 1024w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/Superman-Soars-At-The-Highest-Point-of-the-Shard-London-1st-July-2025-vs50mowj-300x211.png 300w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/Superman-Soars-At-The-Highest-Point-of-the-Shard-London-1st-July-2025-vs50mowj-768x540.png 768w, https:\/\/newclassic.agency\/wp-content\/uploads\/2025\/07\/Superman-Soars-At-The-Highest-Point-of-the-Shard-London-1st-July-2025-vs50mowj.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.) \u2018Look Up There!\u2019 &#8211; Superman:&nbsp;<\/strong><\/h5>\n\n\n\n<p>DC\u2019s new relaunch of the Superman franchise is about to arrive and to promote it, the studio has put the titular character out into the real world in a unique way &#8211; as an 11ft tall Superman has been placed \u2018hovering\u2019 on top of London\u2019s Shard tower. Similar to previous OOH stunts from Barbie, Mission Impossible and Ghost Busters, the activation underscores the ability of OOH to tie the fictional and real world together. It also gets us to look up and wonder, if that could just be a bird or a plane?&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IKEA gets real about home life\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9N7ggRdnCMA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4.) \u2018Made for Life\u2019 &#8211; IKEA Norway:&nbsp;<\/strong><\/h5>\n\n\n\n<p>IKEA has embedded itself in daily life and living for years, but often the brand has been focused more on the \u2018wonderful everyday\u2019 vs. the full spectrum of life\u2019s moments. IKEA Norway\u2019s new campaign \u2018Made for Life\u2019 turns into new territory for the brand in a series of ads that tackle everything from toddler\u2019s wasted meals through to the grief of a lost partner and infertility, all while still hero\u2019ing a product.&nbsp;<\/p>\n\n\n\n<p>While an affordable retailer\u2019s shift to some of the largest issues we may face as people is risky, it shows a realism that many brands pay lip service to but don\u2019t engage with. The objects they sell, regardless of price point, are witnesses to good and bad aspects of our life &#8211; so the potential to talk about both is a bold choice, though the price point alongside larger issues is still an open question for me personally.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Naming Rights\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3s2hMSilnLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5.) \u2018Naming Rights\u2019 &#8211; PNC Bank:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Strange times can make even the most outlandish things seem possible &#8211; something PNC bank\u2019s latest ads highlight when it comes to the cost of parenthood and children\u2019s education. In \u2018Naming Rights\u2019 PNC Bank talks about absurd money moves through parents giving up their children\u2019s \u2018naming rights\u2019 to local businesses.&nbsp;<\/p>\n\n\n\n<p>While NIL deals for college athletes haven\u2019t made it this far, <a href=\"https:\/\/www.espn.com\/college-football\/story\/_\/id\/32045155\/alabama-crimson-tide-freshman-kool-aid-mckinstry-signs-nil-deal-drink-company\">\u2018Kool-Aid\u2019 McKinstry\u2019s partnership with the similarly named beverage brand wasn\u2019t planned that far in advance<\/a>, the ads do reflect a time where extreme measures to ensure financial security feel more appropriate than before.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Sunday Snippets<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Marketing &amp; Advertising \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ Clean Creatives <a href=\"https:\/\/cleancreatives.org\/offramp\">released their \u2018Off Ramp\u2019 report<\/a>, laying out a case for agencies to abandon fossil fuel brands [Environment]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/intelligence.lions.co\/en\">LIONS has released an AI tool<\/a> built on top of their database of awards submissions, contagious pieces and WARC articles [AI]<\/p>\n\n\n\n<p>\/\/ BBC Creative<a href=\"https:\/\/www.youtube.com\/watch?v=LOkHzLdV-Dc\"> takes claymation to the pitch<\/a> for their Women\u2019s Euro tournament creative [Ads]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.wsj.com\/style\/fashion\/burberry-ceo-joshua-schulman-72b34918?st=LDAYPb&amp;reflink=desktopwebshare_permalink\">Burberry\u2019s leadership wants to take it back<\/a> to its British roots [Fashion]<\/p>\n\n\n\n<p>\/\/ Hot Sauce brand <a href=\"https:\/\/www.youtube.com\/watch?v=oaaTah6mWbg\">Texas Pete introduces the \u2018Yeehaw Straw\u2019<\/a> &#8211; a spiced straw to add kick to any beverage [Products]<\/p>\n\n\n\n<p>\/\/ Snack brand Goldfish aims to be the snack of roadtrips <a href=\"https:\/\/www.app.com\/story\/news\/local\/new-jersey\/2025\/07\/03\/manahawkin-car-wash-goldfish-fourth-of-july-weekend\/84456867007\/\">with its \u2018Goldfish retrieval service\u2019 <\/a>&#8211; a branded carwash aiming to clean and replenish Goldfish on roadtrips [Brands]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.nbcnews.com\/business\/business-news\/lululemon-sues-costco-selling-alleged-dupes-rcna216221\">Lululemon takes Costco to court<\/a> over claims of product \u2018dupes\u2019 [Fashion]<\/p>\n\n\n\n<p>\/\/ Not everyone is fan of <a href=\"https:\/\/www.wsj.com\/lifestyle\/cracker-barrel-restaurant-remodel-96d68b68?st=jUhFox&amp;reflink=desktopwebshare_permalink\">US folksy restaurant brand \u2018Cracker Barrel\u2019s modern \u2018glow up\u2019<\/a> [Brands]<\/p>\n\n\n\n<p>\/\/ To celebrate its 25th anniversary, <a href=\"https:\/\/www.jetblue.com\/sale\/25-for-25\">JetBlue is challenging travellers to hit 25 destinations<\/a> by the end of 2025 [Ads]<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Technology &amp; Media \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ <a href=\"https:\/\/ipa.co.uk\/news\/touchpoints-2025\/#:~:text=For%20the%20first%20time%20in%20its%2020-year%20history%2C,daily%20habits%20and%20media%20consumption%20of%20British%20adults\">New IPA Touchpoints data<\/a> shows that more Brits spend time on their mobiles than in front of the TV set [Media]<\/p>\n\n\n\n<p>\/\/ H&amp;M <a href=\"https:\/\/lnkd.in\/dmxpCdfp\">celebrates the success of the their branded playlist on Spotify<\/a>, now the most popular organic branded playlist on the platform [Media]<\/p>\n\n\n\n<p>\/\/ Would you <a href=\"https:\/\/www.wired.com\/story\/an-experimental-new-dating-site-matches-singles-based-on-their-browser-histories\/?utm_campaign=Newsletter&amp;utm_medium=email&amp;_hsenc=p2ANqtz--2TNBePatUb7Afv93m911S7HcO4CBNNZQAalgizVUmWI9I5sfI6g7yvPYifVcMPYTn7-czwUrH8AfuMJIkOXizI7d4SA&amp;_hsmi=368298981&amp;utm_content=368298981\">let a dating app match you based on your browsing history<\/a>? [Social Media]<\/p>\n\n\n\n<p>\/\/ The AI vs creative conflict has come <a href=\"https:\/\/www.theguardian.com\/film\/2025\/jul\/03\/ai-foreign-language-voiceover-artists\">to the voiceover and dubbing industries<\/a> [AI]<\/p>\n\n\n\n<p>\/\/ How do we deal <a href=\"https:\/\/www.theguardian.com\/media\/2025\/jun\/20\/increase-alert-fatigue-phone-users-disable-news-notifications-study-finds\">with \u201calert fatigue\u201d on our phones<\/a>? [Media]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/9to5mac.com\/2025\/07\/02\/facetime-in-ios-26-will-freeze-your-call-if-someone-starts-undressing\/\">Apple is introducing a family safety feature<\/a> to pause Face Time calls when nudity is detected [Technology]<\/p>\n\n\n\n<p>\/\/ Americans <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/06\/24\/few-americans-pay-for-news-when-they-encounter-paywalls\/\">will do anything but pay for news<\/a> according to new Pew Research [Research]<\/p>\n\n\n\n<p>\/\/<a href=\"https:\/\/www.theguardian.com\/commentisfree\/2025\/jul\/04\/princess-treatment-harmless-trend-or-more-fuel-for-misogyny\"> The \u2018Princess Treatment\u2019 trend has sparked debate<\/a> on whether its harmless or fuel of misogyny [Social Media]<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Life &amp; Culture \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ Move over \u2018Brat Summer\u2019, \u2018Vow of Silence Summer\u2019 is now here as Gen Z women are reportedly <a href=\"https:\/\/www.vice.com\/en\/article\/gen-z-women-are-booking-convents-instead-of-beach-houses-this-summer\/\">booking stays in convents<\/a> in increasing numbers [Culture]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/sfstandard.com\/2025\/06\/28\/san-francisco-employers-are-hiring-etiquette-coaches-for-gen-z\/\">SF employers are hiring etiquette coaches<\/a> for Gen Z employees [Work]<\/p>\n\n\n\n<p>\/\/ A <a href=\"https:\/\/www.theguardian.com\/us-news\/ng-interactive\/2025\/jun\/29\/gen-z-sexual-revolution\">generation having reportedly less sex<\/a> is still shifting attitudes towards it [Sexuality]<\/p>\n\n\n\n<p>\/\/ The big draw of tiny <a href=\"https:\/\/www.nytimes.com\/2025\/06\/29\/style\/kei-trucks-cars-japan.html?unlocked_article_code=1.UE8.B2bV.cD661tDrj_H1&amp;smid=nytcore-ios-share&amp;referringSource=articleShare\">Kei cars in the US<\/a> [Auto]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.wsj.com\/style\/fashion\/hamptons-workout-classes-pilates-5cfb5ab3?st=av8h4j&amp;reflink=desktopwebshare_permalink\">Inside the Hampton\u2019s \u2018elite\u2019 fitness<\/a> scene [Fitness]<\/p>\n\n\n\n<p>\/\/ TikTokers are <a href=\"https:\/\/hypebae.com\/2025\/7\/faux-tan-line-sunburn-sabrina-carpenter-tiktok-trend-explainer\">using makeup to \u2018fake\u2019 sun damage and tan lines<\/a> [Fashion]<\/p>\n\n\n\n<p>\/\/ With changing weather, <a href=\"https:\/\/www.economist.com\/britain\/2025\/07\/03\/britain-is-already-a-hot-country-it-should-act-like-it\">should Britain acknowledge its new status as a \u2018hot country\u2019<\/a> [Environment]<\/p>\n\n\n\n<p>\/\/ Delta has begun <a href=\"https:\/\/www.cntraveler.com\/story\/delta-connects-commercial-fliers-to-wheels-up-private-jets\">trialling \u2018last mile\u2019 private jet travel in Europe<\/a> this summer [Travel]&nbsp;<\/p>\n\n\n\n<p>\/\/ As Oasis tour starts, UK brands like <a href=\"https:\/\/www.instagram.com\/p\/DLpRmL6NLRw\/?img_index=1\">Gregg\u2019s<\/a> and <a href=\"https:\/\/www.instagram.com\/p\/DLmnXKHtIic\/?img_index=1\">LIDL<\/a> have gone all in [Music]<\/p>\n\n\n\n<p>\/\/ Inside <a href=\"https:\/\/www.sfgate.com\/sf-culture\/article\/san-francisco-baby-rave-sold-out-august-hall-20396274.php\">San Francisco\u2019s sold out \u2018Baby Rave\u2019<\/a> [Music]<\/p>\n\n\n\n<p>\/\/ Inside the <a href=\"https:\/\/www.dazeddigital.com\/music\/article\/68170\/1\/pub-club-rise-of-listening-bars-music-gen-z-tokyo-london-new-york\">rise of \u2018Listening Bars\u2019<\/a> [Nightlife]<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Until Next Sunday<\/strong><\/h4>\n\n\n\n<p>As always, let me know what you think by email (<a href=\"mailto:dubose@newclassic.agency\">dubose@newclassic.agency<\/a>),&nbsp; on our <a href=\"http:\/\/newclassic.agency\">website<\/a> or on<a href=\"https:\/\/www.linkedin.com\/in\/dubosecole\/\"> LinkedIn<\/a>.You can also listen to an audio summary and discussion of each week\u2019s newsletter on <a href=\"https:\/\/open.spotify.com\/show\/6X7sO3rGDTM7SfPS7hynIH?si=eab4183ef6e64b51\">Spotify<\/a>. We\u2019re also on <a href=\"https:\/\/www.tiktok.com\/@sunday.strategy?_t=8pVVx80VhTm&amp;_r=1\">TikTok<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week&#8217;s issue of Sunday Strategy<\/p>\n","protected":false},"author":1,"featured_media":3880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/comments?post=3879"}],"version-history":[{"count":1,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3879\/revisions"}],"predecessor-version":[{"id":3884,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3879\/revisions\/3884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/media\/3880"}],"wp:attachment":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/media?parent=3879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/categories?post=3879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/tags?post=3879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}