{"id":3253,"date":"2025-04-20T16:40:48","date_gmt":"2025-04-20T16:40:48","guid":{"rendered":"https:\/\/newclassic.agency\/?p=3253"},"modified":"2025-05-28T22:17:40","modified_gmt":"2025-05-28T22:17:40","slug":"social-medias-shift-to-interest-romantasy-parents-on-spring-break-more","status":"publish","type":"post","link":"https:\/\/newclassic.agency\/2025\/04\/20\/social-medias-shift-to-interest-romantasy-parents-on-spring-break-more\/","title":{"rendered":"Social Media&#8217;s Shift to Interest, Romantasy, Parents on Spring Break + More"},"content":{"rendered":"\n<p>In this issue of Sunday Strategy, we look at five stories to think about next week, including: Social Media\u2019s Slip Away from Socializing, Parents on Spring Break, Romantasy Goes Experiential, AI Geo-Guessing and EV\u2019s Existential Crisis.<\/p>\n\n\n\n<p>In addition, we have ads from: ESPN, DoorDash, BackMarket, KFC and IKEA. If you&#8217;d rather listen along, check out this week&#8217;s podcast where we discuss these stories below: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Sunday Strategy: Anti-Social Social Media, Parents on Spring Break + More\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1LkHhD0TvZI47V9BVwSwqI?si=OpBYEs9DRnu8lYB3Sv-Rig&#038;nd=1&#038;dlsi=062cf2bf74f74ecc&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Five Stories of the Week:<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.) When Social Media Loses Its Social Side<\/strong><\/h5>\n\n\n\n<p>As Meta\u2019s antitrust trial kicked off this week, <a href=\"https:\/\/www.theverge.com\/policy\/648167\/here-are-the-slides-meta-used-to-lay-out-its-defense\">slides used in its opening statement confirmed<\/a> something we\u2019ve known for a while &#8211; that social networks are much less \u2018social\u2019 and much more \u2018interest\u2019 based. Data shared by the network shows that users spend 17% of time viewing content shared by friends on Facebook and 7% on Instagram. Additionally, data shared shows 55% of time on Facebook is spent consuming video content &#8211; which Meta argues is evidence that networking with friends has moved to messaging. This shift, it argues, makes its core platforms video platforms and positions YouTube and TikTok, famously video led, as its biggest competitors.&nbsp;<\/p>\n\n\n\n<p>Meta\u2019s filings are just one more signal in the shift away from a \u2018social-graph\u2019 to an interest-graph. This shift has seen social media personality Gary Vaynerchuk highlight the <a href=\"https:\/\/www.tiktok.com\/@garyvee\/video\/7471295694188612910\">ability of singular videos or replies<\/a> to succeed in social vs. relying on followers. A shift from engagement and content distribution over follower count, naturally changes how we see \u2018social\u2019 networks and how we may judge new entrants.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/futurism.com\/openai-building-social-network\">Rumours that OpenAI is considering a social network<\/a> make less sense in a social and connection based world, where network effects and existing friend connections are hard to replicate &#8211; but makes more sense when we consider networks as content distribution channels beyond our friends. AI\u2019s ability to suss out our interests, curate and connect us with content over people may give it an interesting opportunity. When social networking is about connecting with people\u2019s content, over people, new opportunities emerge.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theverge.com\/policy\/648167\/here-are-the-slides-meta-used-to-lay-out-its-defense\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.) What Happens When Parents Go On Spring Break?<\/strong><\/h5>\n\n\n\n<p>American parents are increasingly tagging along on their high-school senior\u2019s spring break trips. As 18 year olds head off to their \u2018first\u2019 spring break, often in countries where 18 is the drinking age, the tradition has seen parents tag along to support.&nbsp;<\/p>\n\n\n\n<p>The move, while most likely logistical and safety related, does highlight the changing nature of parenthood for many; where parents want to give children freedom balanced with a safety net. A generation of parents who grew up<a href=\"https:\/\/www.youtube.com\/watch?v=mCQGUeAZTj4\"> on MTV\u2019s Spring Break<\/a> may be trying to give their kids a taste of the pre-social media hedonism they had, while not going<a href=\"https:\/\/www.youtube.com\/watch?v=mCQGUeAZTj4\"> too lit<\/a>. I had to stop after that joke to make sure MTV\u2019s \u2018Dan Cortese\u2019 is still alive and well\u2026he is.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So is this trend an example of helicopter parenting? Or pragmatic permissiveness amongst those families wealthy enough to send children abroad for the occasion?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wsj.com\/lifestyle\/travel\/spring-break-high-school-parents-vacation-mexico-834da400?st=tWo8Gv&amp;reflink=article_copyURL_share\"><strong><em>Read More Here<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.) Real World Romantasy.&nbsp;<\/strong><\/h5>\n\n\n\n<p>TikTok\u2019s Booktok community of romance and fantasy (\u2018romantasy\u2019 to some) fiction lovers have already had their impact felt in book sales, so much so that the social network has gone into publishing. However, beyond the books themselves, the subculture has created a burgeoning industry of real world events, featuring actors and cosplayers from series like \u2018A Court of Thorns and Roses\u2019.&nbsp;<\/p>\n\n\n\n<p>These fantasy balls, where tickets can be between $100 and $400 aren\u2019t far from other immersive events like <a href=\"https:\/\/www.secretcinema.com\/productions\/bridgerton\">Secret Cinema\u2019s \u2018Bridgerton\u2019 or \u2018Dirty Dancing\u2019 events<\/a>, but the performers show a knowledge and reverence of the source material. \u2018Book Boyfriends\u2019 and \u2018Shadow Daddies\u2019 are keenly aware of the investment required in costumes and dancing skills to succeed and the feedback loop created by social media content from events. Like all subcultures, IRL events are the natural conclusion to online networks and interest sharing, but the romantic escapism offered by these events feels particularly powerful in uncertain times.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theverge.com\/books\/642259\/booktok-romantasy-men\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4.) From Action Figures to Geo-Guessing.&nbsp;<\/strong><\/h5>\n\n\n\n<p>Last week was action figures, this week is geo guessing as AI users continue to swap functional bandwagons. At this point, cultural fads are doing functional marketing for ChatGPT and others, but how long will we all make the same things? The continued fads around what to create with AI could speak to limited user imagination or a sense of social proofing whatever we share as we figure the technology out.&nbsp;<\/p>\n\n\n\n<p>Either way, are we poised to keep on following each other&#8217;s lead, or can we take the infinite potential of AI in new, uniquely personal directions?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2025\/04\/17\/the-latest-viral-chatgpt-trend-is-doing-reverse-location-search-from-photos\/\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5.) Without Tesla, Who\u2019s Championing Electric Vehicles?&nbsp;<\/strong><\/h5>\n\n\n\n<p>Without Tesla, EVslook to be facing a perception crisis, even with increasing environmental worry. Two recent polls from Gallup showed an interesting trend for EVs in the US. <a href=\"https:\/\/news.gallup.com\/poll\/659390\/americans-think-doing-little-environment.aspx\">An April 17th Gallup poll<\/a> showed that 65% of Americans believe the environment is fair or poor and 62% believe it&#8217;s getting worse.<\/p>\n\n\n\n<p>In the past, increasing environmental concern would be an opportunity for electric vehicles to overcome range or cost anxiety and position themselves as a solution. However, Elon Musk and Tesla&#8217;s recent popularity dive may have left the sector without a mascot.<\/p>\n\n\n\n<p>An <a href=\"https:\/\/news.gallup.com\/poll\/658964\/electric-vehicle-interest-steady-lower-2024-level.aspx\">April 7th poll shows that consideration and ownership of EVs by Americans<\/a> has decreased since 2023, down 8%. Environmental and EV attitudes break on party lines (71% of Democrats would consider or own one vs. 31% of Republicans), however both groups are more likely to consider a hybrid (55% of Republicans would own \/ consider a hybrid vs. 77% of Democrats.<\/p>\n\n\n\n<p>The challenge is wider than Tesla and Elon Musk&#8217;s popularity nosedive &#8211; but without someone pushing consumers further into EVs, are we more likely to see consumers across the US settle on a hybrid instead? With lower upfront costs on average, it may be the easier solution &#8211; leaving EVs without a compelling argument for the moment.<\/p>\n\n\n\n<p><a href=\"https:\/\/news.gallup.com\/poll\/658964\/electric-vehicle-interest-steady-lower-2024-level.aspx\"><strong><em>Read More Here.<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\/\/ <strong>Ads You Might Have Missed:&nbsp;<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Chripline 2025 Stanley Cup Playoffs - ESPN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mK2sAUPJgeQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1.) \u2018Stanley Cup Chirpline\u2019 &#8211; ESPN:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Do you miss the way trash talk used to be? The NHL Stanley Cup Playoffs are upon us and to celebrate, ESPN has taken a decidedly 90s approach. The broadcaster has launched the \u2018Stanley Cup Chirpline\u2019, an old school sports hotline you can call to share your hot takes, team put downs and playoff grievances. The ad promoting it takes a decidedly nostalgic approach, from VHS quality footage to phrases that will evoke memories in any 90s child about \u2018getting their parents permission\u2019. The Chirpline harkens back to a more human time for sports arguments and creates a content factory for ESPN throughout the playoffs &#8211; with the best calls being used on air and in social media.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"DoorDash - Dog Friendly Since 2013\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Rq6Dl8anidg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2.) \u2018Dog Friendly\u2019 &#8211; DoorDash:&nbsp;<\/strong><\/h5>\n\n\n\n<p>DoorDash\u2019s latest ads are simple, intelligent work that taps into something dog owners know &#8211; though my dog Queso would never agree to sit outside. Moving from the UK to the US with a dog, I was amazed how much more dog friendly UK pubs were than US bars and cafes. I know not everyone wants to eat or even drink with dogs around them, but DoorDash\u2019s recent ads for \u2018National Dog Day\u2019&nbsp; tap into that sense of wishing your dog could come along too. The video and <a href=\"https:\/\/www.linkedin.com\/posts\/gutagency_nationalpetday-nogutnoglory-activity-7317658688570224641-Zw2b?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAADOwJgBQbVGAas7Rf4Glia7vLOlB3k9sZs\">accompanying photos don\u2019t emphasize<\/a> the point too heavily, if only because the insight into dog ownership does a lot of the talking.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXetKW24PSIvCbUV2Naf2Eo96V_e3dtz6ZJuDVWhdk23BEi0EMydtSgdjjNIo0BsOpCSAkafImXWTHa5qSuJPIMLOU-d08x6Ub-CA0rdaQhfnUrz6hXnf1qZCAxX6c3nouaiETRs?key=cF1gYuZZRmFDgiR7ugukmIyA\" alt=\"\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3.) \u2018How Many Upgrades Do We Have Left?\u2019 &#8211; Back Market:&nbsp;<\/strong><\/h5>\n\n\n\n<p>We\u2019re so focused on moving forward technologically, we may be missing how we\u2019re moving back ecologically. Technological comparison ads are adept at showing up how we\u2019ve progressed, but what if they showed us what we\u2019re losing? Refurbished device marketplace Back Market\u2019s latest campaign builds on previous efforts to hijack big tech\u2019s language and promotional mechanics, to show the full cost of innovation. The ads,<a href=\"https:\/\/www.backmarket.com\/en-us\/c\/press-release\/fast-tech?srsltid=AfmBOopOuLDhzpZ3q7x169Vxvzpb4h9HkiOPzB-xCDhQGyFfoFf52Ai4\"> launching over the next month<\/a>, feature images showing the same places through different iterations of technology &#8211; while subtly highlighting the environmental damage. From a glacier captured on an iPhone 3GS to a melting river shown on an iPhone 16, the campaign subverts the constant pace of innovation into a countdown timer to disaster.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IKEA FirstSteps PR vOK\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pPmnf0o-vtk?start=14&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4.) \u2018First Steps\u2019 &#8211; IKEA:&nbsp;<\/strong><\/h5>\n\n\n\n<p>Furniture can be more than an object, it&#8217;s a background or even a supporter for different life moments. IKEA has extended the \u2018Wonderful Everyday\u2019 thinking behind its brand to a UAE ad which celebrates furniture\u2019s role in the first steps of babies across the country. The wonderfully simple ad shows different products and prices as they\u2019re used as support by new toddlers and in the process, it sells while reminding people about furniture\u2019s role in making a home.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KFC - HANDMADE BILLBOARDS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jUGUcMjYVDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5.) \u2018Handmade Billboards\u2019 &#8211; KFC:&nbsp;<\/strong><\/h5>\n\n\n\n<p>78% of French customers didn\u2019t know KFC handmakes its chicken tenders on site. To demonstrate its dedication to hand making things, its latest campaign in France features 73 handmade OOH billboards, created by a KFC team member with a red marker. It is another example of how authenticity and craft is finding a role in increasingly artificial and polished advertising &#8211; though taking a decidedly simpler approach than another craft focused ad this week from Britbox in the UK (<a href=\"https:\/\/lbbonline.com\/news\/britboxs-epic-single-take-sequence-celebrates-best-of-british-tv\">which filmed 14 hours of footage in a single shot<\/a>).&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Sunday Snippets<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Marketing &amp; Advertising \/\/<\/strong><br><\/h5>\n\n\n\n<p>\/\/ Paul Rudd reprises <a href=\"https:\/\/www.youtube.com\/watch?v=xYhGL5y4DPQ\">his role in a 1991 Nintendo<\/a> commercial <a href=\"https:\/\/www.youtube.com\/watch?v=3uGXvdbL1ys\">to promote the launch of the Nintendo Switch 2<\/a> [Gaming]<\/p>\n\n\n\n<p>\/\/ IAMs <a href=\"https:\/\/www.youtube.com\/watch?v=ZFg8MzjKkXY\">uses Generative AI to help create \u2018I want a kitten \/ puppy<\/a>\u2019 persuasive movies [Ads]<\/p>\n\n\n\n<p>\/\/ The agency for nature <a href=\"https:\/\/www.youtube.com\/watch?v=6Tms91DpsR0\">uses sensors and tech to create a talking tree<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ Corona <a href=\"https:\/\/lbbonline.com\/news\/coronas-impossible-plants-pays-tribute-to-the-power-of-the-sun\">pays tribute to the power of the Sun<\/a> with \u2018Impossible Plants\u2019 in Japan [Ads]<\/p>\n\n\n\n<p>\/\/ Chili\u2019s offers <a href=\"https:\/\/www.restaurantdive.com\/news\/chilis-pop-up-finances-fast-food-meals-latest-dig-rising-prices\/745426\/\">\u2018fast food financing\u2019 in pop-up store next to McDonald\u2019s<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ FIFA releases <a href=\"https:\/\/www.instagram.com\/p\/DIolI9oRUXe\/?igsh=MTZocDc5NXpxMDFvbA%3D%3D&amp;img_index=5\">all the posters for each location<\/a> of the 2026 World Cup [Sports]<\/p>\n\n\n\n<p>\/\/ On Running\u2019s latest campaign <a href=\"https:\/\/www.youtube.com\/watch?v=6JHI9L9RNv8\">takes Zendaya to space<\/a> [Ads]<\/p>\n\n\n\n<p>\/\/ Out amongst<a href=\"https:\/\/nymag.com\/strategist\/article\/le-creuset-factory-to-table-sale-le-creuchella.html\"> the \u2018pot heads\u2019 at Le Creuchella<\/a> [Brands]<\/p>\n\n\n\n<p>\/\/ Miller High-life <a href=\"https:\/\/www.instagram.com\/p\/DIRFja_xrOP\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\">released a beer infused vinyl record<\/a> [Marketing]<\/p>\n\n\n\n<p>\/\/ Domino\u2019s have <a href=\"https:\/\/www.theargus.co.uk\/news\/25066729.mad-enough-try-dominos-garlic-herb-easter-egg\/\">launched a garlic and herb dip flavoured Easter Egg<\/a>. Their scientists were so focused on if they could do it, they never stopped to think if they should. [Food]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.linkedin.com\/posts\/surrealuk_adult-cereal-now-with-adult-toys-cereal-ugcPost-7316412373609635840-dhnm\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABvC9fsB-hkbUNPboos91Ex2t1qThH_HOUw\">Surreal tease a partnership with LoveHoney<\/a> in the UK to show how \u2018adult\u2019 their cereal can be. [Collabs]<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Technology &amp; Media \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ <a href=\"https:\/\/techcrunch.com\/2025\/04\/15\/notorious-image-board-4chan-hacked-and-internal-data-leaked\/\">Notorious message board 4Chan has been hacked<\/a> and data has been leaked [Media]<\/p>\n\n\n\n<p>\/\/ Jimmy Fallon hosts a new <a href=\"https:\/\/variety.com\/2025\/tv\/news\/jimmy-fallon-marketing-competition-series-on-brand-1236370837\/\">reality show taking on advertising<\/a> [Media]<\/p>\n\n\n\n<p>\/\/ Are we on the verge of <a href=\"https:\/\/www.vox.com\/health\/408749\/allergy-season-pollen-grass-cure-treatment\">a universal allergy cure<\/a>? [Health]<\/p>\n\n\n\n<p>\/\/ The <a href=\"https:\/\/www.pcgamer.com\/gaming-industry\/brian-enos-windows-95-startup-jingle-and-the-minecraft-ost-are-now-preserved-in-the-usas-library-of-congress\/\">Windows 95 startup sound will be stored<\/a> in the US Library of Congress [Media]<\/p>\n\n\n\n<p>\/\/ Candi-noir? <a href=\"https:\/\/www.mediaplaynews.com\/report-60-of-canadian-netflix-subs-watch-true-crime-content\/\">Canadians watch more true-crime content<\/a> than any other country on Netflix [Media]<\/p>\n\n\n\n<p>\/\/ Black Mirror Season 7\u2019s fictional game <a href=\"https:\/\/www.creativebloq.com\/entertainment\/movies-tv-shows\/black-mirrors-fictional-retro-game-thronglets-is-now-real-heres-how-to-play-it\">\u2018Thronglets\u2019 is a real thing now<\/a> [Gaming]<\/p>\n\n\n\n<p>\/\/ TikTok users are <a href=\"https:\/\/www.bustle.com\/wellness\/adult-tummy-time-posture-tech-neck-tiktok\">championing the benefits of \u2018adult tummy time\u2019<\/a>. I swear its SFW [Social Media]<\/p>\n\n\n\n<p>\/\/ New research shows Gen AI usage <a href=\"https:\/\/hbr.org\/2025\/04\/how-people-are-really-using-gen-ai-in-2025\">has shifted towards admin and therapy in the last year<\/a> [AI]<\/p>\n\n\n\n<p>\/\/ The <a href=\"https:\/\/www.theverge.com\/cs\/features\/649947\/the-rise-of-the-infinite-fringe\">rise of the infinite fringe<\/a> in the conspiratorial internet [Social Media]<\/p>\n\n\n\n<p>\/\/ Nike and Hyperice <a href=\"https:\/\/hyperice.com\/products\/hyperboot-nike-hyperice\/\">release a \u2018recovery boot\u2019<\/a> [Fashion]<\/p>\n\n\n\n<p>\/\/ Strava acquires <a href=\"https:\/\/www.theverge.com\/tech\/648075\/strava-runna-acquisition-running-fitness-tech\">upstart running app Runna<\/a> [Sports]<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\/\/ Life &amp; Culture \/\/<\/strong><\/h5>\n\n\n\n<p>\/\/ Are you broke or is it just, <a href=\"https:\/\/www.nytimes.com\/2025\/04\/12\/style\/boom-boom-spending-money-dysmorphia.html?unlocked_article_code=1.BE8.uxid.aRlm7dFYb3HW&amp;smid=url-share\">as the NYT says, \u2018Money Dysmorphia\u2019<\/a>? Can\u2019t it be both? [Finance]<\/p>\n\n\n\n<p>\/\/ A <a href=\"https:\/\/www.vice.com\/en\/article\/money-cant-buy-life-the-richest-americans-die-earlier-than-the-poorest-europeans\/\">new study shows Americans of all income levels<\/a> die earlier than their European counterparts [Health]<\/p>\n\n\n\n<p>\/\/ Shangri-la, the famous after hours area of UK festival Glastonbury <a href=\"https:\/\/www.creativeboom.com\/news\/why-glastonburys-shangri-la-space-is-dramatically-reinventing-itself-for-2025\/\">announces a shift in this year\u2019s creative direction<\/a>, towards \u2018The Wilding\u2019 [Music]<\/p>\n\n\n\n<p>\/\/ \u2018American Psycho\u2019s director is baffled <a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/66617\/1\/american-psycho-director-baffled-by-tiktok-bros-bateman-obsession\">by the Sigma Male adoration of the film<\/a> [Film]<\/p>\n\n\n\n<p>\/\/ Do we need <a href=\"https:\/\/www.theatlantic.com\/magazine\/archive\/2025\/05\/aucoin-what-is-classical-music\/682119\/?gift=iCVDg7akQkCI9TtQ-N95ehuHBmE7tQtZQQr9kggwQUE&amp;utm_source=copy-link&amp;utm_medium=social&amp;utm_campaign=share\">a better definition of \u2018classical music\u2019<\/a> [Music]<\/p>\n\n\n\n<p>\/\/ The rise of <a href=\"https:\/\/www.wsj.com\/lifestyle\/careers\/they-are-hot-upwardly-mobile-jobs-heres-why-they-are-so-hard-to-fill-513be597?reflink=desktopwebshare_permalink\">the \u2018middle skill\u2019 job<\/a> [Work]<\/p>\n\n\n\n<p>\/\/ Rob Mayhew is <a href=\"https:\/\/www.youtube.com\/watch?v=M6R9DNk3ASU\">aiming to fix younger generations of marketers missing the traditional \u2018Friday\u2019 work <\/a>experience with a new YouTube series [Work]<\/p>\n\n\n\n<p>\/\/ <a href=\"https:\/\/www.vice.com\/en\/article\/young-people-are-living-in-hotels-to-escape-shady-landlords-and-high-rent\/\">Young Chinese are considering hotels<\/a> over renting for accommodation [Culture]<\/p>\n\n\n\n<p>\/\/ America\u2019s <a href=\"https:\/\/www.wsj.com\/lifestyle\/protein-food-industry-trend-nutrition-8a2cf27b?st=TMDMeC&amp;reflink=desktopwebshare_permalink\">new obsession is protein<\/a> [Food]<\/p>\n\n\n\n<p>\/\/ Situationships have <a href=\"https:\/\/www.vice.com\/en\/article\/gen-z-is-choosing-explorationships-over-traditional-relationships\/\">given way to \u2018explorationships\u2019 in dating<\/a> [Romance]<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\/\/ Until Next Sunday<\/strong><\/h4>\n\n\n\n<p>As always, let me know what you think by email (dubose@newclassic.agency),&nbsp; <a href=\"http:\/\/newclassic.agency\">website<\/a> or on<a href=\"https:\/\/www.linkedin.com\/in\/dubosecole\/\"> LinkedIn<\/a>.<\/p>\n\n\n\n<p>You can also listen to an audio summary and discussion of each week\u2019s newsletter on <a href=\"https:\/\/open.spotify.com\/show\/6X7sO3rGDTM7SfPS7hynIH?si=eab4183ef6e64b51\">Spotify<\/a>. We\u2019re also on <a href=\"https:\/\/www.tiktok.com\/@sunday.strategy?_t=8pVVx80VhTm&amp;_r=1\">TikTok<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week&#8217;s issue of Sunday Strategy. <\/p>\n","protected":false},"author":1,"featured_media":3254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/comments?post=3253"}],"version-history":[{"count":2,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3253\/revisions"}],"predecessor-version":[{"id":3303,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/posts\/3253\/revisions\/3303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/media\/3254"}],"wp:attachment":[{"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/media?parent=3253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/categories?post=3253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newclassic.agency\/wp-json\/wp\/v2\/tags?post=3253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}