Zyn’s US Rise, Ketchup Nationalism + More…

How did Zyn take over America? Can a missing finger make the world’s most unique Valentine’s Day ad? These and more in this issue of Sunday Strategy.
Winning the Super Bowl Ad Game, Anti-Humanized Tech + More

In this issue of Super Bowl day issue of Sunday Strategy, we look at five stories to think about next week, including: the Game for Super Bowl Attention, the Formula for a Winning Big Game Ad, the Case Against Humanizing Technology, the Potential for Relationships as a Status Symbol and Capri Sun’s Risk with Brand […]
Has LinkedIn Become Weird or Is It Work? Walton Goggins Sells Goggles + More

Has LinkedIn Become Weirder or Have the Careers It Focuses on? This and more in this week’s issue.
Your Strategic Philosophy Is Your Moat

As strategists in marketing, we look down the barrel of an AI led future and have to wonder, where do we fit into it? I wrote last year that I believe AI will help strategists get to better answers faster vs. rob us of a role and I still believe that. However, as we look at greater […]
Designing for Robots, IKEA Brings Back the Harlem Shake + More

This week we look at how UX is changing based on AI, IKEA’s move to bring back the Harlem Shake and more.
TikTok’s Departure & Legacy, Boomer Energy Drinks, AI Love + More

Despite a short term shutdown, what does the TikTok closure tell us about its legacy? This and more in this issue.
When Social Media is Neither, Cadbury’s Poignant Memory Ad + More

What happens when social media is neither ‘social’ or useful ‘media’? How do we fix it? This and more in this week’s issue.
It’s 2025 – Now What? Leaves as Media + More

We’ve rung in a new year, but what are consumer attitudes for 2025? This and more in this issue.
When Can There Be Too Much Truth in Advertising?

Advances in technology and media mean that brands and advertisers are facing an unexpected consideration – being too truthful. Depending on your view of marketing, this may seem wildly incorrect, if you view advertising as lies peddled to sell, or wildly correct, if you believe as agency McCann famously does that ads are a ‘Truth well told’. […]
AI & The Amplified Strategist

Artificial intelligence looms over every industry, but marketing is a uniquely tech obsessed field. Sitting between art and science, ours is uniquely positioned to leverage and be impacted by innovation. AI is already changing how we do our day jobs beyond its natural hype. However, marketing isn’t uniform in its roles and responsibilities and AI […]