Winning the Super Bowl Ad Game, Anti-Humanized Tech + More

In this issue of Super Bowl day issue of Sunday Strategy, we look at five stories to think about next week, including: the Game for Super Bowl Attention, the Formula for a Winning Big Game Ad, the Case Against Humanizing Technology, the Potential for Relationships as a Status Symbol and Capri Sun’s Risk with Brand […]

Your Strategic Philosophy Is Your Moat

As strategists in marketing, we look down the barrel of an AI led future and have to wonder, where do we fit into it? I wrote last year that I believe AI will help strategists get to better answers faster vs. rob us of a role and I still believe that. However, as we look at greater […]

When Can There Be Too Much Truth in Advertising?

Advances in technology and media mean that brands and advertisers are facing an unexpected consideration – being too truthful. Depending on your view of marketing, this may seem wildly incorrect, if you view advertising as lies peddled to sell, or wildly correct, if you believe as agency McCann famously does that ads are a ‘Truth well told’. […]

AI & The Amplified Strategist

Artificial intelligence looms over every industry, but marketing is a uniquely tech obsessed field. Sitting between art and science, ours is uniquely positioned to leverage and be impacted by innovation. AI is already changing how we do our day jobs beyond its natural hype.  However, marketing isn’t uniform in its roles and responsibilities and AI […]